Walt Disney Company Research Paper Example | Topics and Well Written Essays - 1250 words

Walt Disney Company - Research Paper mannikinThe fact that Walt Disney had already gained popularity during this period benefitted the government of United States in projecting a favorable American image for the world. Walt Disney, during the period of World War, produced propaganda content for every area of the U.S government. Walt Disney was used as a office of promoting the brand image of U.S.A in every conceivable way. The communitys burgeon forths were used to enhance the team spirit of the American supporters as well as to train the fighters. The animated content used in Disneys films was used to achieve this purpose. According to an estimate, approximately 90% of the companys workers were engaged in this propaganda business, in a flash or indirectly (Andrew 2009). Furthermore, it is estimated that the company produced more than 68 hours worth of expensive war-related films during the period (Andrew 2009). Apart from promoting the U.S and its consort in its own movies, t he company was too requested to animate certain content that was developed by a Colonel of the U.S Army. Films produced under this banner include Prelude to War and America goes to War (Watts 1997). However, this is not the first of all time that the company was used as a tool for propaganda. In World War 1 also the company was used to promote American interest. For instance, an animated film, whose content was designed by a Colonel, was used to train the workers in U.S Army (Andrew 2009). It was believed that these animated filmstrips were a more effective tool than untarnished lectures or live demonstrations, simply because it engaged the audience (armed workers) more effectively (Watts 1997). Also it has been argued that these animations were used to make up settings that were otherwise difficult to achieve with the camera. One of the most critical components of Disneys success was perhaps the internalisation of humor in its film content (Gabler 2006). Furthermore, the compa nys artists are accredited with the art of capturing guests imagination and producing content that enabled effective learning. Because of the fact that the company was able to fabricate the factual, lackluster nurture into a more entertaining and color manner, Disney benefitted from enhanced viewers attention who not only snarled their minds but also their hearts into the movies. The company itself admitted that it had produced movies containing half truths and anti-Nazi element. The propaganda conducted by Disney can perhaps be split into three main categories of propaganda for the Navy, Air Force as well as specifically targeted propaganda content in its cartoons (Uelmen 1991). As far as the propaganda content for Navy was concerned, the company produced content whose primary purpose was to get a line various tactics to sailors through the movies. As far as the content for the Treasury department were concerned, the company was asked to promote the payment of income taxes by the U.S nationals. This was promoted through the cartoon Donald Duck, where the lead character demonstrates the contribution of income taxes to the war travail in the book named The New Spirit which was considered a significant part of the American heritage (Uelmen 1991). The film of this book received enormous media attention which yet again demonstrated the yields to Disney of promoting nationalist interests. This film also