Response to Article Questions Example | Topics and Well Written Essays - 500 words

Response to Questions - Article Example Cocoa is also lower the rate of weight gain when added to food with elevated fat levels. The ability to lower weight gain worked perfectly in research involving overweight mice (Esposito 2012). The weak points of this argument are its inability of the research to identify the exact period and location within which the research was done. It does not specify the gender of those involved in the research whereas we clearly know gender and age are important factors that may affect credibility of results. The article also fails to give the quantity of flavonoids in the cocoa used in the different tests. The article is biased in the one-dimensional approach it has given about black cocoa. It focuses only on the benefits black cocoa or black chocolate has but does not warn the readers of possible side effects, which might result for those who may choose to overindulge with the hope of speedy results. The article is so general on the dosage required and does not even specify the ages, which the given dosage is applicable. The strong point of the reported information is the simplicity with which it has addressed the issues involved. The language used is simple enough to be understoo d by many. The argument also provides evidence from already published journals, which one can use to ascertain the issues discussed. The article clearly interprets results obtained from mice animals that have been used for long to carry out tests and provide results closer to those in human subjects. The reported information is not detailed enough and it fails to address a number of very critical issues, which leaves the leader in doubt on the accuracy of the information. The reported information fails fully explain, if there has been any success in identifying the exact flavanoid in the cocoa beans that offers remedy for each of the condition. If they have been identified the paper should explain if any successful attempts to extract such flavonoids have been made. Other information

Criminal Justice Essay Example for Free

Criminal Justice Essay Herbert Packer a professor from Stanford University came up with two models of how the criminal justice system works. The two models that Herbert Packer had came up with is the crime control model and due process model.The crime control model is based on conservative values such as aggressive arrest, prosecution and conviction of criminals and makes the system more efficient and safer for people. The due process control is basically protecting an individual’s rights whether they’re accused and to protect the innocent people from conviction. According to the article , neither models should be used because both the crime control and due process model have both significant strengths and weaknesses. For example, one weakness of a due process model is it only protects the accused individual rights and not the victim. Also the articles claims that â€Å"both appear to have potential pitfalls and dangers that could threaten both safety and security and the individual freedoms that have made the United States a beacon of stability and freedom throughout the world†. The article also states that crime control model is too harsh while the due process model is just soft on the accused individuals. While the crime control model is aggressive arrest and it could be trouble if the police officers arrest the innocent by accident and during the aggressive arrest it may hurt the victims also.This shows that neither models should be used due to all the reasons above. Herbert Packer feels that both methods should be combined to prevent weaknesses in the model while gaining more strengths and less dangers to the society. Also Herbert Packer feels that if the models were combined, it’ll be the best strategy to deal with crimes days in the future. With the criminal control model being harsh and the due process being more soft on the accused, they would make a great team which adjusting the levels to just right not too harsh or too easy. These reasons above states why Herbert Packer feels that both models or methods should be combined. Based on all the facts given to me, I would prefer the crime control model because crime control model could actually prevent more crimes while the due process model would increase the amount of crimes a year. Also the crime control model enforces the law while the due process model doesn’t. I would prefer the crime control model also because it’s better to be safe than sorry and increases the social order in that certain area. Since the due process model is too easy on the criminal, there may be a chance that the individual would commit another crime and in society it is important to maintain social order or there would be chaos.I also think that if the crime control model is including traffic stops ,wiretapping and surveillance , it’ll still protect the victim and the criminal somehow. The crime control model is necessary to make a free society. With the crime control model, the criminal justice system should be more efficient than ever. The crime control model increases the police powers which make the criminal afraid of committing any more crimes. This is shows why I prefer the crime control model over the due process model. Herbert Packer a professor from Stanford University came up with two models of how the criminal justice system works. The two models that Herbert Packer had came up with is the crime control model and due process model. In conclusion, there are many strengths and weaknesses among the models but still the crime control method is more important in order to prevent crimes from increasing.

William Goldings Lord of the Flies :: English Literature

Golding 's Lord of the Flies Golding implements his use of language and choice of words to make this a disturbing part of the novel. We can see this on many occasions throughout the passage. And what makes this passage so important is the boys attitudes changing and developing on a number of issues and taboos. In the beginning part of this passage the reader can see that the hunters have just tried to kill their first pig and at the same time overcoming the taboo in question, which is, whether it's right to kill an animal for food. The reader can see that Ralph is full "Of fright and apprehension" and most importantly "Pride" when he hit the boar with his spear and we notice that "He sunned himself in their new respect and felt that hunting was good after all". Later on we see another example of disturbing language as "The circle moved in and around. Robert squealed in mock terror, then real pain." And as Ralph had a "Sudden thick excitement", he grabbed Eric's spear and "Jabbed at Robert with it". As Jack has Robert pinned down in the circle the reader is told that Jack is "Brandishing a knife," with this added to the background cheering of "Kill him! Kill him!" the boys have overcome another Taboo; not one of is it right to kill animals but one of is it right to injure other people for the sake of the game. Another disturbing part of the passage is the language and imagery involved in "Make a ring!" Here we can imagine a giant set of claws engulfing Robert ready to kill leaving him no escape. And as Robert "Squealed in mock terror, then in real pain" we see that the boys playing the game can easily get carried away without them knowing just how much damage their causing. As "The butt end of the spear fell on his back", and the rest of the boys started to "Hold him!" Ralph grew a "Sudden thick excitement", and jabbed Robert with "Eric's spear". With the ritual chant of "Kill him! Kill him!" Jack soon finds himself holding Robert "By the hair" whilst "Brandishing a knife" this part of the passage is also very important because we can even see that Ralph, who was "Fighting to get near" and finding "The desire to squeeze and hurt was over-mastering". Was normally one of the boys who would be least likely to participate in one of these savage "games". It is in these games were the boys get carried away and Ralph feels a

History Boys (random quotes and notes) Essay

Quotes Headmaster: Why are you dressed as a milk man? – Shows lack of understanding for the boys who are in a working class Headmaster: There Clever but they lack Crass. Ms. Lintot They know there stuff. But they Lack Flare. Hector: All Knowledge is useful even if it doesnt serve the slightest need Hector: Its the hot Ticket – Happyness Headmaster: I thought of going. But this was in the 50s. Change was in the air. I was a Geographer. I went to†¦Ã¢â‚¬ ¦ Headmaster: Odity- Rudge. Posner: I’ll Go sir – Hector: Nevermind. Irwin: Has any one been to Rome, Venince.  So why bother Irwin: I dont know, I wold go to newcastle, save the money and be happy. Irwin: Whats truth got to do with it. Ms. Lintot: Cunt Strunct, Compound adjective. Hector: At least im doing better than felix. Posner: Although he laughs the laughs on me. Rudge: What fun must you all have Dakin: Lititure is about loosers. Gobits:  Pass the parcel thats all sometimes you can do. Take it feel. Not for me not for you. Headmaster:This Is no time for poetry Headmaster: Are you going to tell your wife. Posner is the only one who attends his lesson after four.  Posner is the only one who goes up to mr hector when he is crying. Dakin: Is that the subjunctive or the It will pass Who says I want it to pass Why dont you all just tell the truth. Ms. Lintot â€Å"History is a commetary on the various and continuing incapabilities of men† Rudge: Its just one fucking thing after another. If they like me and they take me then theyll take me because im dull and ordinary like everybody else. Irwin: Dont you ever want to go back? Im not clever enough, im not anything enough really. Hector: What I didnt want was to turn out boys who would claim In later life to have a deep love of literature. Has a boy ever made you unhappy? They used to do. See it as an Inoculation, Rather. Briefly painful, but providing immunity for however long it takes. Given the occasional Booster, Another Face, another reminder of the pain, It can last you half a life time. Love. Who could love me? Do they know? They know everthing? Dont touch him. He†ll think your a full. Dakin: How come theres such a difference between the way you teach and the way you live? Dakin: Hectors a Joke- Irwin: No, He isn;t, you see? Dakin, whats the difference between Mr. Hector touching us up on the bike, and your feeling up fiona. Posmer: Im not happy, but im not unhappy about it. Skrips: No. Love Apart, It is the only education worth having. I’d been on playground duty, so I saw him on what must have been his first morning†¦ Here, Scripps takes on the role of a narrator IRWIN: He was a good man but I do not think there is time for his kind of teaching anymore. SCRIPPS: No. Love apart it is the only kind of education worth having. Timms seems to suddenly step outside of time and say: The hitting never hurt. It was a joke. None of us cared. We lapped it up. This sudden switch into the past tense comes as a surprise, and may prompt the audience to wonder whether Timms is addressing them directly, from some future time in which he is looking back at the events being played out. The intrusion of future knowledge into the linear narrative of the play continues to cast a shadow over events, and becomes darker as the story progresses. At the start of Act 2 for example, we see another flash-forward, this time by ‘about five years’. Irwin is in his wheelchair once more, which tells us that his accident will be soon, and not in the more distant future as we may have first thought, increasing the sense of urgency and inevitability. In this future time, Irwin meets one of the students, identified only, to begin with, as ‘Man’. This label also expresses the passing of time through its contrast to ‘boy’, the term used in the title of the play and throughout to describe the students. This ‘Man’ is Posner,  perhaps the most fragile of the boys, who is now in therapy and desperately clinging to his past. He says of university: All the effort went into getting there and then I had nothing left. While Irwin’s fate is foreshadowed throughout, the fate of Hector comes as a tragic surprise. It is important to consider why it is Mrs Lintott who takes this role of retrospective narrator. Like Scripps, she has been an outsider, describing her separation from the male environment of the play in her metaphor: They kick their particular stone along the street and I watch. given them a deeper perception of time and its patterns. The total timescale of events described within The History Boys can therefore be seen to encompass about twenty years, but Bennett incorporates a much wider period by showing the historical and literary influences acting upon the characters. The classroom setting allows Bennett to use intertextuality freely to achieve this. This technique involves the reference of other, previously written texts within the play. Thomas Hardy’s ‘Drummer Hodge’, for example, is used to symbolise the connection between Hector and Posner: Posner: How old was he?†¨Hector: If he was a drummer, he would be a young soldier, younger than you probably.†¨Posner: No. Hardy.†¨Hector: Oh, how old was Hardy? When he wrote this, about sixty. My age, I suppose This prompts a moving discussion about loneliness and isolation. Hector can relate to the loneliness of the poem, being around the same age as Hardy was when he wrote it, and feeling a sense of unfulfilled ambition, of a life not lived. For Posner, a teenager dealing with his homosexuality in a school full of heterosexual boys, the loneliness of Drummer Hodge, a boy not much older than himself, is deeply affecting. Are seeing a play from the early 21st century, set in the 1980s, using a poem from the 1960s describing 1914. messages of the play: that we can learn from times beyond our own lives through the literature left scattered through the decades and centuries, in what Hector describes as a game of ‘pass it on’. Rudge’s ironic rendition of  Ã¢â‚¬ËœIt’s a Sin’ by the Pet Shop Boys (1987) also comments on the inevitable presence and role of sexuality and ‘sin’ in education. http://yr13practise.wordpress.com/2011/11/13/the-history-boys/ The History Boys therefore moves far beyond the initially restrictive time and space in which it is set to bind together influences from across the 20th century and before. This goes some way to explain the title itself; the boys, through their teachers and education, are moving into their future with history having become a fundamental part of their characters, personalities and lives. As the fateful accident is set in motion, Scripps notes:†¨And here, history rattled over the points†¦Ã¢â‚¬ ¨To continue this train metaphor, Alan Bennett has not only presented the interchange station of the boys’ transition from school to university, but the long lines of railway that stretch backwards and forwards beyond it. my education at school was confined to what I needed to pass exams. Women: The representation of women is seen through the very few female characters in the play. -Bennett presents marriage as a confinement of social experience vs being central to a happy ending. -Both Hectors unexpected wife and the Mrs. Headmaster are absent from stage. -Glimpses of this marrige are represented as unhappy. -Both wifes help out at the charity shop -Hector clames that his wife would not be intrested in his fiddling of boys on the pillion – is Dorothy’s surmise that Mrs Hector had ‘sort of known all along’ about her husband and that ‘A husband in a low light, that’s what they want, these supposedly unsuspecting wives, the man’s lukewarm attentions, just what they married them for’. So, far from submissive, Hector’s wife has, arguably, some control in her marriage. Fionas Relationship with Dakin – Bennet explores the sexual stereyotype that women are used as objects rather – This is epitomized by Dakin’s statement that â€Å"I’m hoping one of the times might be on the study floor†¦ it’s like the Headmaster says one should have targets† – Dakin accentuates the relationship between sex and education as he notes the importance of measurable targets in pursuing Fiona. – comic upheaval of youth dominating age which again emphasises Fiona’s role in heightening male dominance. -Dakin compares sexual advances with Fiona and the advances of the British soldiers in the war. Fiona is depicted as his ‘Western Front’, a territory to be taken, and, more alarming, the enemy, the ‘Hun’; her body is ‘ground’ to be -depicts Fiona’s subservience and reaffirms her character as elevating male sexual accomplishment -degrades women’s role in society to be solely focused around pleasing men. Mrs.Lintott – She controversially comments on history as being â€Å"a commentary on the various and continuing incapabilities of men† – condemns the arrogant Dakin as ‘cunt-struck’. – She harnesses the derogatory male language of female private parts to derogate men, calling the Headmaster ‘twat’ -‘to go further down the same proscribed path, a condescending cunt’ – Bennett uses the character of Mrs Lintott to display the Headmaster’s idiocy in the first scene in which she appears on stage. He believes the boys need to â€Å"Think charm. Think Polish†¦Ã¢â‚¬ . However, Dorothy’s ironic response compares his idea of education to a â€Å"sprig of parsley† ,and subversively the Headmaster’s appearance on stage becomes the centre of the audience’s mockery. – however, Dorothy is, like Scripps, given a role as omniscient and perspicacious onlooker and observer of events over time – she satirically comments on society, stating they are â€Å"Pillars of a community that no longer has much use for pillars†. – further criticise â€Å"masculine ineptitude† as she demonstrates the unfulfilled outcome of the boys’ future as a result of the â€Å"masculine† approach to teaching. The comment that Dakin â€Å"like[s] money†,ironically denotes the value of an education focused solely on achieving ‘targets’. -self-absorbed behaviour of the male characters -However, Bennett excludes Mrs Lintott from the educational debate and presents her without any viewpoint on it -male dominant society that men are always in positions of influence and for a man to be inferior to a woman is inconceivable. – The headmaster is concerned with superficial ‘targets’,Hector believesâ€Å"all knowledge is precious†¦Ã¢â‚¬  and Irwin is chiefly concerned with originality and practical uses of it. Who are the History Boys? †¢ Dakin – The Stud †¢ Scripps – The Conscience †¢ Posner – The Lover/Poet †¢ Rudge – The Working Lad †¢ Akhtar – The Ethnic Minority †¢ Crowther – The Lip †¢ Timms – The Class Clown †¢ Lockwood – The Soldier Representations of Class †¢ Headmaster’s (BA Hull) snobbery: †¢ â€Å"They’re clever but they’re crass†¦Culture they can get from Hector, History they can get from you†¦Ã¢â‚¬  †¢ â€Å"They need polish. Edge†¦I want to see us up there!† Representations of Teaching Styles †¢ Mr Hector (General Studies): â€Å"Life Lessons† †¢ Mrs Dorothy Lintott (History): â€Å"Subject teaching† †¢ Mr Irwin (Oxbridge): â€Å"Exam boosters† †¢ The Head Master: â€Å"Results† â€Å"All knowledge is precious, whether or not it serves the slightest human use† †¢ AE Houseman †¢ â€Å"We won’t be examined on that, Sir†¦happiness† †¢ Question: What is education for? Teaching Style: Irwin †¢ Modern classroom of glass and plastic, bare walls, functional †¢ â€Å"I’d go to Newcastle and be happy† Fox, UK 15. Intertextuality as Commentary †¢ Noel Coward’s Brief Encounter: â€Å"Thank you for coming back to me† †¢ Drummer Hodge: Thomas Hardy â€Å"A saddish life. Though not unappreciated†¦Unkissed. Unrejoicing. Unconfessed. Unembraced† Representation of Gender †¢ â€Å"History’s a commentary on†¦ the continuing incapabilities of men†¦Ã¢â‚¬  (Lintott) †¢ â€Å"Five centuries of masculine ineptitude† cf â€Å"The utter randomness of things† (Lintott) †¢ Question: How are the masculine and feminine represented in The History Boys 18. Schools as sexual sites – Fisher et al †¢ Sites of sexual opportunity, tension and competition †¢ Reinforced by popular culture, peer support †¢ Dominance of heteronormativity †¢ Male environments – homoeroticism of The History Boys 19. Representation of Sexuality 1 †¢ Representation of Male Adult Sexuality: †¢ â€Å"The transmission of knowledge is itself an erotic act† (Hector) †¢ â€Å"This is a school and it isn’t normal† (The Headmaster) †¢ â€Å"A grope is a grope† (Lintott) 20. Representation of Sexuality 2 †¢ Representation of Male Adolescent Awakening: †¢ Dakin’s ‘conquest’ †¢ Scripps’ faith †¢ Posner’s ‘in-love’ 21. Representation of Sexuality 3 †¢ Dakin’s proposition of Irwin †¢ Irwin’s response †¢ Question: What do you think of the representation of male (homo)sexuality in The History Boys? 22. Learning Styles †¢ â€Å"Mr. Hector’s stuff’s not meant for the exams. It’s to make us more rounded human beings† (Timms) †¢ â€Å"We’ve got the most important exam in our lives†¦We’re just sat here reading literature†¦Ã¢â‚¬  (Lockwood) †¢ â€Å"Hector produces results but unpredictable and unquantiï ¬ able†¦There’s inspiration, certainly, but how do I quantify that?† (The Headmaster) †¢ â€Å"Lying works† (Dakin to Irwin) †¢ â€Å"He was a good man. But I don’t think there’s time for his kind of teaching anymore† (Irwin on Hector) †¢ â€Å"One of the hardest things for boys to learn is that a teacher is human. One of the hardest things for a teacher to learn is not to try and tell them† (Lintott) Bennetts presentation of marriage Education: Intetextuallity Analysis of women: shovinism

New Product Launch Marketing Plan Essay

Our company is Audi AG. Audi is headquartered in Germany and is a subsidiary of Volkswagen since 1966. Founded in 1909 by automotive pioneer August Horch, Audi specializes in high end and luxurious automobiles (â€Å"Audi Club North America Northeast â€Å", 2014). Audi’s cars collection is comprised of sedan, SUVs, convertible, coupe, diesel and hybrids. Audi is one of the three biggest luxury cars companies in the world. Our plan is to launch our newest headlights technology along with thousands of new cars around the globe. The automobile market is driven by technology and Audi intent to be the premium brand (â€Å"Audi Ag†, 2014).We intent to do so, by delighting our customers worldwide (â€Å"Audi Ag†, 2014). Safety is the number one decision motivator when purchasing a car regardless of where you live and Audi wants to capitalize on that. To predict our consumer’s buying impulses, we will rely on social, cultural and personal factors (Kotler & Keller, 2012).Now is the best time to launch such a product as people drive more and more due in part to recent planes crashes and disappearance. By making night rides safer, Audi intent to gain an edge against its competitors and increase annual sales. Germany and the USA will be our launching platform. We intend to maximize our sales by putting together a strong advertising campaign. We will be utilizing social media like Facebook, Twitter, Instagram, we will also advertise via television, radio, billboard, etc. Our advertising team is composed of Me Philippe Biboum, Kevin Mobley, Kirkland Browne, Dana Cannon, Tameika Mclean and Johanna Gutierrez. We are highly qualified and we have combined over twenty years of experience in this field. Here are the components of our plan. Executive summary Situational analysis Market growth potential and competitive analysis Segmentation, target market, and positioning Pricing and distribution strategies Marketing communication plan Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense) Intended marketing objectives for Y1, Y2, and Y3 Evaluation and control metrics and methodology to measure performance Contingency planning Situational Analysis The â€Å"Audi of America News Channel† (2014) website stated that in July 2014, Audi increased its sales by 11.9%. This represents the 43rd consecutive record sales for our brand. The launch of our new headlights technology will increase sales even more. Germany and America will be our test launch and we are confident that it will be a success. Our target markets are rich men and women as well as families. Our product will be sold to every individual who is able to purchase and maintain a luxury car. We have a wide collection of cars to will fit everyone lifestyle. In terms of demography, our product aims at people between the age of 25 and 60 who have a lot of money. We recently have been making cheaper car to capture the consumers less than 25 years of age. Audi is aware of the fact that gender, family status and age influence car buying, that is why we built certain models fit younger generation like the A6, SUVs and sedan for families and coupe for single people. Geographically speaking, Audi knows that car buying differ according to the location. Our product will be appealing to individuals who live in the outskirts of big cities, or deep in the country because they often have to drive on roads that are not well lit. Social class, personalities and lifestyles divide the market into psychographic segmentations. Audi’s cars are aimed at upper social classes. We target individual who like a flashy lifestyle and want to show their wealth because we know they can afford the technology. About the market growth, we know that there is a need for a product such as our new headlights. According to the Highway Loss Data Institute (HLDI), good quality headlights are one of the best ways to avoid car crashes (â€Å"Insurance Institute for Highway Safety†, 2012). The recent  plane crashes along with airfare are driving people to drive more and more. We know we will increase our sales as long as we have a strong marketing campaign to advert ise our product. SWOT analysis One of the strength here is that our product provides a safer nighttime driving experience for drivers who do long distance driving. The cost to add the feature will increase the purchase price of the vehicle and this is a weakness. An opportunity could be the effective utilization of marketing approaches will help to determine market need (i.e. surveys) and gain a competitive advantage (promotion, placement/positioning. Audi’s competitors such as BMW, Mercedes Benz, etc. can use the same or similar product if there is no patent on the development of the product and this is a threat to our bottom line. Our key to success here is to respond to consumer demand by creating a product they want and need. That product is the new headlights technology. This product will separate us from our competition because it is an innovation, it will help save lives and increase our bottom line. Market growth potential Audi’s goal is to slowly integrate their LED headlight technology into all of their vehicles. They will begin by installing them in higher-level class of vehicles as an â€Å"upgrade† option. Brighter, longer lasting headlight bulbs will reduce the cost of replacing regular bulbs, and brighter headlights will increase driver visibility at night. Audi expects competitors to install similar devices in their vehicles; however, Audi believes their version is longer lasting, brighter and safer for Audi drivers as well as, other drivers on the road. Competitive Analysis The automobile industry is fiercely competitive in the United States as well as, internationally. In 2006-2008, the automobile industry suffered a significant financial loss, especially the big three in Detroit. Foreign automobile manufacturers took advantage and saw growth. While some Asian and European manufacturers also suffered, many upgraded base models to entice buyers to purchase their product. Automakers did what they could to gain the upper hand against their competitors. Audi was no different, seeing a drop in sales during this time. For many customers, safety, reliability, and  fuel efficiency are increasingly important, more so than flash, speed, and power. The safety and visibility of an Audi driver is a priority Audi is attempting to increase. Segmentation The market segmentation has spate, but distinct parts: geographical, psychographic, and demographic. Audi will use geographical sales statistics to determine where sales are highest. Introducing upgrades and changes to Audi vehicles to the customers who buy them more frequently will benefit Audi and satisfy customer demand. Audi is responding to increasing customer demand for safety; therefore, increasing driver visibility satisfies customer demand. Moreover, the longer lasting, brighter headlights benefit teen and elderly drivers who may become easily distracted or have difficulty seeing at night. The increase in safety may also decrease accidents, which will make insurance companies happy. Target Market Audi is not specifically targeting one particular group; however, brighter lights will benefit drivers with limited experience or with poor vision or night vision the most. Elderly drivers are more likely to benefit from brighter headlights to increase their visibility at night. The headlight feature is not limited to elderly drivers though, all drivers can benefit from the safety feature. Audi expects high customer satisfaction and will eventually implement the LED headlight in all of their models. Any driver concerned for safety is part of the market Audi is targeting. Longer lasting lights means less maintenance cost, and brighter lights means other drivers can see the Audi sooner, and the Audi driver can see the road or and any debris in the road, sooner. Positioning Positioning is important, and precise placement of the headlight translates to better driver visibility. However, regardless of how bright or long lasting the headlight is, defensive, non-distractive driving is key to reduce traffic accidents and avoiding road hazards. Moreover, the ability to see an item in the road sooner will help the driver prevent a collision; however, failure to pay attention to the road will increase the potential for at-fault accidents and collisions. While many discard some features as â€Å"unnecessary,† brighter, longer lasting headlights is a product Audi feels  confident implementing, and confident customers will respond in an overwhelmingly positive way. Pricing & Distribution When looking at pricing and distribution there are several factors to be considered. The wholesaler’s will always calculate its prices by adding the cost of the product itself (headlights), wages involved in the production, the overheads and cost to deliver such. Then, after the wholesaler calculates a reasonable mark-up, the product will then be sold to Audi. It is then Audi’s job to make the best out of this product by the promotion it carries out. Before Audi agrees to any business with a headlight manufacturer Audi strategizes and plans a how to price and distribute. Audi is a well-known luxurious vehicle where they now will have an added feature to promote safety. The sales potential are very high as we are targeting those that enjoy road trips, those that are behind the wheel for extended amount of hours. Audi then has to reanalyze its decision and consider losses, what if this does not work, how this will impact our business, what are other cost effective routes we can take. These are all considerations Audi has to take into play if the brighter headlights for their vehicles do not create more sales. This is going to be considered as a standard on all of Audi vehicles, it is not an add on feature Audi plans of charging extra for. Marketing Communication Plan Audi believes in its product. Before a company can be successful it must build its own awareness. Audi has built that awareness! Every day you see accidents caused by poor visibility due to poor lighting. Audi will use this to their advantage when marketing and communicating to its customers and potential customers the advantages of Audi’s new improved headlights. Furthermore, it is advantageous for Audi to stress the fact that the price tag of the vehicles have not changed due to the improved and upgraded headlights. Audi has been dedicated to communicate to its customers, potential customers and competitors that they have the solution for accidents caused by poor visibility due to poor lighting. They are advertising this through every mean of communication possible. Then internet/ media is a huge marketing communication source, the radio, newspapers, billboards, and the public itself by word of mouth. When driving  on the road if you see an Audi vehicle you will see the di fference in their bright headlights when compared to other vehicles. Asserting the fact that you communicate with all of your customers and potential customers plays a vital part in how successful this will be. Audi has identified families and one of their targets and this is the main target we are communicating our new product to. Audi has partnered and networked with different sources such as â€Å"safety programs† and/ or famous people, have also taken it a step ahead by recording infomercials on highways, dark roads and valleys to show its costumers the strength behind the new headlights their vehicles have. Audi has been servicing consumers upwards of one hundred plus years and Audi intends on being a provider until the end of time in order to stay relevant in the automotive industry Audi is aware of the evolving of automobiles. Audi has done its research throughout the years and through the years consumer safety has remained the number one factor when building an effective brand. Audi has continued to serve the consumer while remaining at the head of its class of Luxury automobiles. In past research through the National Highway Traffic Administration Audi found that one of the major issues of car accidents within the United States stemmed from blinding headlights (NHTA, 2013). The new product that Audi seeks is to install the LED headlights with objectives based around consumer safety first as well as profits. The objectives provided focused on the product from beginning to end starting from year one when Audi began searching for the new product to elevate the company. Audi will definitely captivate its target audience as well as reach its sales growth, once it begins manufacturing the product and getting the products in its show rooms. Objectives: Year 1 Completed research on issues surrounding vehicle safety Find the issue and find a product that will assist in increasing consumers comfort when driving Find target audience Year 2 build a Safe brand to suite consumers’ needs  implement the strategy in vehicles that target our initial consumer market (families) seek profits of upwards of 10-15 percent within the first year Year 3 Implement products in remaining vehicle models that service all consumers. Seek to increase Revenue another 10 to 30 percent Begin research on new product to assist with current features Financial Information It is imperative that the financial outlook of Audi for 2014 is predicated on the prior performance drivers. In 2013, the Audi A4, A6, Q5, and Q7 experienced increased sales from the previous years over the other vehicle models. The A4 and A6 belong to the sedan category and the Q5 and Q7 are in the SUV/crossover category. That being said, it is forecasted that these same vehicle category’s sales will continue to increase in 2014. Therefore, the introductory marketing of the new headlight designs should be donned in the aforementioned vehicle models. Moving forward, the following financial data, to include forecasted demand, sales, break-even point sales/units, and marketing/promotional budget expense, shall represent the four top selling vehicle models. Audi is looking to increase revenue by four percent annually over the next three years. With the addition of the enhanced headlights, Audi believes the projected forecasts will be successful. Figures A – D illustrate the proposed forecasts for each vehicle. Figure A. Figure B. Figure C. Forecasted Break-Even Point Analysis Figure D. Evaluation and Control Metrics Utilizing control metrics to measure the success rate of employed strategies is a very important aspect of the marketing plan. Ensuring the success of the chosen methods of marketing is needed to determine if changes should be and/or can be made to increase revenue. There are a variety of metrics tools that can be used to benchmark marketing data, but identifying four of  them will suffice for this particular analysis. 1 Market Size – the number of units sold to a market in a specific period of time (1 year). 2 Market Share – the number of units sold in a specific period of time that represents a percentage of the entire market size. 3 Brand Awareness – Actual and potential customers being able to identify the Audi brand. 4 Customer Satisfaction – Customer’s perception of Audi’s product and service delivery. (www.dobney.com, p.4-25). Contingency Planning The contingency plan for Audi headlights is very simple. As headlights are already used on every make and model, these advances in technology are not the reinvention of the wheel. These changes propose no danger to the continued success of Audi’s business operations. We will apply for a patent which will protect our new LED technology and lighting design for two years, and we actively pursue all copyright infringement to prevent any future instances. As it is inevitable that after the two year protected period that others will follow our lead we will use those two years to develop new designs with respect to LED lighting that will not only increase safety, but will also define Audi’s brand by a visual representation contained in our headlight assembly. A lighted trademark if you will. Our definition of success with respect to contingency planning will be to defend our position for the first two years while developing a trademarked light design for all future Audi models. References Anonymous. Understanding market metrics. Retrieved August 17, 2014 from http://www.dobney.com/Research/market_metrics.htm AUDI AG. (2014). Retrieved from http://www.audi.com/corporate/en/company/corporate-strategy.html Audi Club North America Northeast. (2014). Retrieved from http://www.neqclub.org/about-us/audis-history.html Audi of America News Channel. (2014). Retrieved from http://www.audiusanews.com/newsroom.do;jsessionid=B4BD8EEE4DAD44DA49C746C83D80A7BE?&id=65&allImage=1&name=sales-news&mid=98 Insurance Institute for

Biology Exam Essays

Biology Exam Essays Biology Exam Paper Biology Exam Paper Describe the structure and functions of the small intestine, and explain how the liver and pancreas helps in these functions. â€Å"The small intestine is an extremely vital organ in human gastrointestinal system. Along with the stomach, it is the major organ involved in the process of digestion† (Tortora, 2004). Surely, it is not enough to say that the small intestine plays critical role in human digestion processes. The structure and functions of the small intestine tell much about the way it manages and participates in human digestion. The small intestine is approximately 6 meters in length (Tortora, 2004). In human organism, the small intestine is usually stretched between the stomach and the large intestine. Medical professionals usually divide the small intestine into the three different segments: the ililum, the jejunum, and the duodenum (Tortora, 2004). However, this division is more important in medicine than in biology. Anatomy and biology primarily pay attention to the surface structure of the small intestine, which absorbs nutrients and transfers them to other organs and systems. Functionally, the small intestine is involved into the three different types of absorption procedures (simple diffusion, active transport, and facilitated diffusion). The small intestine transports the nutrients from the stomach to the large intestine, absorbing the necessary nutrients, and transferring them to other human organs. Surprisingly or not, but the small intestine does not possess sufficient surface area to absorb all nutrients for the human organism. Moreover, the small intestine cannot support the normal functioning of human organism without the liver and the pancreas’ assistance. â€Å"The pancreas secretes digestive enzymes into the duodenum, the first segment of the small intestine† (Tortora, 2004). These enzymes break down fats, carbohydrates, and proteins. In its turn, the liver processes and filters the nutrients which the small intestine absorbs and transports to other functional human systems. The bile which is produced by the liver plays a vital role in breaking down fats in the small intestine. 2. Describe the process of development in humans from the fertilized egg to the time it becomes a fetus, during a normal pregnancy.   The development of the fertilized egg begins when it is still located in the fallopian tubes. â€Å"Repeated mitotic divisions produce a solid ball of cells called a morula† (Tortora, 2004). The newly formed morula is continuously divided, and is later turned into a kind of empty ball, which biologists call â€Å"the blastocyst†. The fertilized egg, or blastocyst, needs one week to embed itself into the female uterus. The process of â€Å"embedding the egg into the wall of uterus† actually confirms the fact of pregnancy in a woman (Tortora, 2004). The process of cells’ division proceeds after the egg has become integral with the uterus. At this stage of fertilized egg’s development, the inner cell mass of the blastocyst is being created. In about 2 months, this mass becomes a baby (a fetus). The rest of the blastocyst cells are later transformed into placenta, â€Å"which grows tightly fused to the wall of the uterus† (Tortora, 2004). Placenta becomes the major connecting channel between the unborn child and the mother. The placenta’s blood vessels connect the child’s blood system to that of the mother. Placenta significantly facilitates the transfer of nutrients from the mother’s organism into that of the fetus. The first 2 months of pregnancy usually form the basic structure of the future child: cell division and cell differentiation take place. At this pregnancy stage, the fetus is extremely vulnerable to external infections and damages. In two months, when the fetus’ organs are formed, â€Å"the fetus’ development becomes a matter of mere growth and minor structural modifications† (Tortora, 2004). 3. The evolution of species can only occur in populations. Is this an accurate statement? Explain why or why not. Evolution is noticeable, and can take place only in populations. However, it is not correct and it is not accurate to state that the mere existence of a population determines the course of evolution. We cannot limit evolution to populations, but should look deeper into what causes evolution within these or those populations. To be objective, it is not a population, but its genetic diversity that becomes the driving force of evolution. â€Å"No individual members of any population are exactly alike in their genetic makeup. This diversity, referred to as genetic diversity or variation, is essential to evolution† (Gould, 2002). This is why it will be more accurate to state that evolution takes place in genetically diverse populations. Speaking about evolution and populations, we cannot neglect the importance of genetic variation across different species and groups. Genetic variation remains a key to a stable continuous evolution and ensures the highest degree of evolutionary success.

Oil essays

Oil essays The petroleum industry is no different than any other business. It exist to make money and will pursue any means to profit. Americans and other people of the world don't realize how much of an impact the petroleum industry has on the world economy. Most of us don't think twice or even once at the gas pump about where our money is going. We just grumble occasionally about the price, then pay and drive off until the tank hits empty, requiring us to return. For the past century the petroleum industry and the automobile industry have grown almost as one, industry dependent on each other in the pursuit of profits. According to Ecarta 97, Petroleum has been in use by man for centuries in the form of lubricants and medicinal products. The past century has seen an explosion of petroleum exploration to feed the combustion engine. The combustion engine is mainly used in the transportation industry, primarily automobiles. This century old technology has grown to the point where the world is dependent on the engine in daily living. Why does the world continue to hang on to such old technology that is destroying our world? The petroleum industry and automobile industry for years have believed that the worlds oil reserves would never run out. Only during the past few decades have the worlds industrial leaders realized that the worlds supply of petroleum is limited and that it is having an impact on the environment. Although environmentalist with Environmental Protection Agency(EPA) have recognized the problem, they have been slow to get strict standards passed through legislation. The EPA has helped by mandating more efficient cars that use less fuel and produce less pollution. The EPA and other agencies pushing for recycling petroleum products and cleaner fuel have also temporally slowed the effects of future shortages and pollution. But, we still havent solved the main problem: What can we u ...

Heinrich Schliemann and the Discovery of Troy

Heinrich Schliemann and the Discovery of Troy According to widely published legend, the finder of the true site of Troy was Heinrich Schliemann, adventurer, speaker of 15 languages, world traveler, and gifted amateur archaeologist. In his memoirs and books, Schliemann claimed that when he was eight, his father took him on his knee and told him the story of the Iliad, the forbidden love between Helen, wife of the King of Sparta, and Paris, son of Priam of Troy, and how their elopement resulted in a war that destroyed a Late Bronze Age civilization. Did Heinrich Schliemann Really Find Troy? Schliemann did, in fact, excavate at a site that turned out to be the historic Troy; but he got his information about the site from an expert, Frank Calvert, and failed to credit him.  Schliemanns voluminous notes are full of grandiose lies and manipulations about everything that occurred in his life, in part to make his public think he was a truly remarkable man.  With a keen facility in numerous languages and a wide-ranging memory and hunger and respect for scholarly knowledge, Schliemann, in fact, was a truly remarkable man! But for some reason, he needed to inflate his role and importance in the world.   That story, said Schliemann, awoke in him a hunger to search for the archaeological proof of the existence of Troy and Tiryns and Mycenae. In fact, he was so hungry that he went into business to make his fortune so he could afford the search. And after much consideration and study and investigation, on his own, he found the original site of Troy, at Hisarlik, a tell in Turkey. Romantic Baloney The reality, according to David Traills 1995 biography, Schliemann of Troy: Treasure and Deceit, and bolstered by Susan Heuck Allens 1999 work Finding the Walls of Troy: Frank Calvert and Heinrich Schliemann, is that most of this is romantic baloney, manufactured by Schliemann for the sake of his own image, ego, and public persona.  Ã‚   Schliemann was a brilliant, gregarious, enormously talented, and extremely restless con man, who nevertheless changed the course of archaeology. His focused interest in the sites and events of the Iliad created widespread belief in their physical reality- and in so doing, made many people search for the real pieces of the worlds ancient writings. It could be argued that he was among the earliest and most successful of public archaeologists During Schliemanns peripatetic travels around the world (he visited the Netherlands, Russia, England, France, Mexico, America, Greece, Egypt, Italy, India, Singapore, Hong Kong, China, Japan, all before he was 45), he took trips to ancient monuments, stopped at universities to take classes and attend lectures in comparative literature and language, wrote thousands of pages of diaries and travelogues, and made friends and enemies all over the world. How he afforded such traveling may be attributed to either his business acumen or his penchant for fraud; probably a bit of both. Schliemann and Archaeology The fact is, Schliemann did not take up archaeology or serious investigations for Troy until 1868, at the age of 46. There is no doubt that before that Schliemann had been interested in archaeology, particularly the history of the Trojan War, but it had always been subsidiary to his interest in languages and literature. But in June of 1868, Schliemann spent three days at the excavations at Pompeii directed by the archaeologist Giuseppe Fiorelli. The next month, he visited Mount Aetos, considered then the site of the palace of Odysseus, and there Schliemann dug his first excavation pit. In that pit, or perhaps purchased locally, Schliemann obtained either 5 or 20 small vases containing cremated remains. The fuzziness is a deliberate obfuscation on Schliemanns part, not the first nor the last time that Schliemann would fudge the details in his diaries, or their published form. Three Candidates for Troy At the time that Schliemanns interest was stirred by archaeology and Homer, there were three candidates for the location of Homers Troy. The popular choice of the day was Bunarbashi (also spelled Pinarbasi) and the accompanying acropolis of Balli-Dagh; Hisarlik was favored by the ancient writers and a small minority of scholars; and Alexandria Troas, since determined to be too recent to be Homeric Troy, was a distant third. Schliemann excavated at Bunarbashi during the summer of 1868 and visited other sites in Turkey including Hisarlik, apparently unaware of the standing of Hisarlik until at the end of the summer he dropped in on the archaeologist Frank Calvert. Calvert, a member of the British diplomatic corps in Turkey and part-time archaeologist, was among the decided minority among scholars; he believed that Hisarlik was the site of Homeric Troy, but had had difficulty convincing the British Museum to support his excavations. Calvert and Schliemann In 1865, Calvert had excavated trenches into Hisarlik and found enough evidence to convince himself that he had found the correct site. In August of 1868, Calvert invited Schliemann to dinner and to see his collection, and at that dinner, he recognized that Schliemann had the money and chutzpah to get the additional funding and permits to dig at Hisarlik that Calvert could not. Calvert spilled his guts to Schliemann about what he had found, beginning a partnership he would soon learn to regret. Schliemann returned to Paris in the fall of 1868 and spent six months becoming an expert on Troy and Mycenae, writing a book of his recent travels, and writing numerous letters to Calvert, asking him where he thought the best place to dig might be, and what sort of equipment he might need to excavate at Hisarlik. In 1870 Schliemann began excavations at Hisarlik, under the permit Frank Calvert had obtained for him, and with members of Calverts crew. But never, in any of Schliemanns writings, did he ever admit that Calvert did anything more than agree with Schliemanns theories of the location of Homers Troy, born that day when his father sat him on his knee. Uncovering Schliemann Schliemanns version of events- that he alone had identified Troys locaiton- stood intact for decades after his death in 1890. Ironically, the celebration of Schliemanns 150th birthday in 1972 touched off a critical examination of his life and discoveries. There had been other murmurs of irregularities in his voluminous diaries- novelist Emil Ludwigs meticulously researched Schliemann: The Story of a Gold Seeker in 1948, for example- but they had been scorned by Schliemanns family and the scholarly community. But when at the 1972 meetings American classicist William M. Calder III announced that he had found discrepancies in his autobiography, others began to dig a little deeper. Just how many self-aggrandizing lies and manipulations are in the Schliemann diaries has been the focus of much discussion throughout the turn of the 21st century, between Schliemann detractors and (somewhat grudging) champions. One defender is Stefanie A.H. Kennell, who from 2000–2003 was an archivist fellow for the Schliemann papers at the Gennadius Library of the American School of Classical Studies. Kennell argues that Schliemann was not simply a liar and a con man, but rather an extraordinarily talented yet flawed man. Classicist Donald F. Easton, also a supporter, described his writings as a characteristic blend of one-third dissimulation, one-third arrogant rhetoric, and one-third obsequiousness, and Schliemann as a flawed human being, sometimes confused, sometimes mistaken, dishonest... who, despite his faults... [left] a lasting legacy of information and enthusiasm.   One thing is crystal clear about the debate over Schliemanns qualities: now the efforts and scholarship of Frank Calvert, who did, in fact, know that Hisalik was Troy, who conducted scholarly investigations there five years before Schliemann, and who, perhaps foolishly, turned over his excavations to Schliemann, does today due credit for the first serious discovery of Troy.   Sources Allen, Susan Heuck. Finding the Walls of Troy: Frank Calvert, Excavator. American Journal of Archaeology 99.3 (1995): 379–407. Print.-. Finding the Walls of Troy: Frank Calvert and Heinrich Schliemann at Hisarlik. Berkeley: University of California Press, 1999. Print.-. A Personal Sacrifice in the Interest of Science: Calvert, Schliemann, and the Troy Treasures. The Classical World 91.5 (1998): 345–54. Print.Bloedow, Edmund F. Heinrich Schliemann in Italy in 1868: Tourist or Archaeologist? Quaderni Urbinati di Cultura Classica 69.3 (2001): 115–29. Print.Calder III, William M. Heinrich Schliemann: An Unpublished Latin Vita. The Classical World 67.5 (1974): 272–82. Print.Easton, D. F. Heinrich Schliemann: Hero or Fraud? The Classical World 91.5 (1998): 335–43. Print.Kennell, Stefanie A. H. Schliemann and His Papers: A Tale from the Gennadeion Archives.  Hesperia 76.4 (2007): 785–817. Print.Maurer, Kathrin. Archeology as Spectacle: Heinrich Sc hliemanns Media of Excavation. German Studies Review 32.2 (2009): 303–17. Print. Schindler, Wolfgang. An Archaeologist on the Schliemann Controversy. Illinois Classical Studies 17.1 (1992): 135–51. Print.Traill, David A. Schliemann of Troy: Treasure and Deceit. New York: St. Martins Press, 1995. Print.

Mkt mgt part 2 Essay Example | Topics and Well Written Essays - 2500 words

Mkt mgt part 2 - Essay Example This paper discusses the important facets which are required within the understanding of the final deliverable – the magazine itself (McCalley 1992). The segmentation, targeting and positioning of the product is quintessential towards achieving a clear cut understanding as to what exactly the newspaper is looking forward to in the coming times. In short, there has been an endeavor to balance the strengths of the magazine alongside its grey areas so that the company benefits from the same in the long term scheme of things. The market that is chosen for this product is that of United States of America. The market is comprised of individuals who hail from the middle class segment of the society. This segment of the society basically takes into consideration those people who earn their livelihood through day jobs and hence feed their families in a very hand to mouth approach. They buy newspapers in order to remain abreast of the world situations and events. Similarly, they will be receiving this magazine without any extra cost to their pocket. The market is segmented in such a way that it will cater to the desires of the audience and hence would take care of the needs and wishes of the segment that is being spoken about here. More than anything else, the segmentation is based on the principle of bringing about a major change within the lives of the youngsters by propagating a message of love, peace and understanding that will be inculcated through this new magazine that is a part of the newspaper which t heir parents have been buying for a long period of time now. Therefore the market would be segmented in such a manner that it brings about a proper divide amongst the masses and allocates the exact individuals who would be targeted with this magazine. The aim of the magazine is to make sure that the people remain in line with their understandings of a

Information Technology In Agriculture Essay Example | Topics and Well Written Essays - 750 words

Information Technology In Agriculture - Essay Example Information exchange and dissemination, therefore, remain serious constraints on the agricultural production potential in the country. The rapid development and applications of the Internet and other forms of ICTs in the agricultural sector have presented a whole new dimension in the transfer and access of agricultural information, which previously was difficult and expensive to obtain. It is expected that these technologies will improve communication and provision of agricultural information among agricultural researchers, extension workers and other actors involved in research and extension. Through the application of ICTs, free flow of information would be enhanced and this could facilitate the adoption of agricultural technologies ultimately improving agricultural productivity in the country. It should, however, be noted that for ICTs to improve the provision of agricultural information other inputs and/or conditions such as skill development, policy, and regulatory framework, and conducive infrastructure is necessary (Ajit, 2003). The lack of computer and Internet skills by the majority of workers in the field of agriculture is a major constraint to use of ICTs. Lack of comprehensive national and institutional policy on ICTs is also mentioned as a constraint to diffusion of ICTs in the agricultural sector. In addition, lack of monitoring and evaluation system made it difficult to know the performance, effectiveness, and efficiency of the adopted ICTs and whether they were sustainable in the long run.

Budgetary Control in the Organization Essay Example | Topics and Well Written Essays - 2000 words - 4

Budgetary Control in the Organization - Essay Example In the current world, organizations use budgets as a tool for to determine and measure their goals and objectives (Gervais, Heaton & Terrance 2011). In addition, it is used as a tool to measure capacity and abilities of management who set targets for the organization. The budget allows executives of the organization to set quantitative objectives and provides financial interpretation to these objectives (Bennouna, Geoffrey & Marchant 2010). Therefore, organizations use budgetary control techniques to plan, monitor, and coordinate the distribution of value money to the respective departments within their structure (Kaplan & Norton 2006). This is one of the major reasons that the budgetary control is one of the significant elements in performance management as the budgetary control allows an organization to determine its performance in the sustaining market (Bennouna, Geoffrey & Marchant 2010). In addition, it allows management to evaluate the relationship between corporations and capi tal markets (Bennouna, Geoffrey & Marchant 2010). This document highlights the significance of budgetary control techniques; it further analyzes budgetary control and its limitation in the capital market. Â  The organization operates in various segments, classified on the basis of its functions and programs (Bennouna, Geoffrey & Marchant 2010). These segments have unique and distinct objectives according to their performance and tasks (Bhimani & Bromwic 2009). Organizations make use of Budget techniques to strategically plan their actions to structure the organization and to sustain motivation of their employees to attain objectives of the business (Stedry 2011). Performance management is related to the activities undertaken by management to ensure that goals of the organization are effectively and efficiently met (Gervais, Heaton & Terrance 2011).

Analyze Uzbekistans economy Term Paper Example | Topics and Well Written Essays - 1500 words

Analyze Uzbekistans economy - Term Paper Example Uzbekistan’s economy has been through its share of the initial down when it was formed. It relieved its independence in 1991, and since that time, Uzbekistan has undergone economic transformations to strive to become factor in the global economy. The collapse of the Soviet Union and the birth of Uzbekistan had left the country exposed because of the immeasurable downfall of the network of trade and suppliers. The country only had raw materials and semi processed goods available for exports, making them highly vulnerable to the world economy and thus creating a dependency on the world’s commodity prices. Uzbekistan at that time had to take drastic steps to induce polices and reforms that would influx market based aspects. However, the governance of Uzbekistan under Karimov had different set of economic ideas. He introduced policies that had the sole intention of creating control over the economy and these policies played no heed towards producing and implementing structu ral reforms. The economic liberation of the country in the beginning was very much controlled and the government was very cautious in its moves. The economic policies have somehow ensured a slow regression of privatization keeping more of government control in the state. The ineffectiveness of the economic forums brought the Uzbekistan’s economy as rendering and deterring factors for the foreign investments. The country then was too reluctant to listen to the economic advice on reforms by the World Bank, the IMF and various economic institutions. This led to abrupt increase in high levels of corruption and showcased the world about the extreme bureaucratic inefficiency to develop business initiatives. The core issue post independence was the soaring state control and authoritarian style of economic power. The following will shed more light on Uzbekistan’s post independence economic woes: ‘Privatization has been very slow and

Topical Analysis of Hamlet and Henry IV part 1 Essay

Topical Analysis of Hamlet and Henry IV part 1 - Essay Example In the times when all these topics were impossible to write on Shakespeare made a great move and wrote on these topics with immense care. This essay would further describe how Shakespeare used all these topics in these times with his skills so that these topics became acceptable not only on the page but also on the stage. Henry IV Part I is a story about a King and his rebellions. It revolves around the greed for the kingdom and the betrayal of king. King Henry leads the story as the king but soon faces problems at the hands of the people because of whom he has reached the throne. King Henry is not content with the actions of his son Prince Harry who is more diverted towards the materialistic world. Prince Harry not only does involve in drinking but he also makes friends with liars and burglars. This creates a gap of misunderstanding between the King and the Prince. However the change in the plot takes place when one of the loyal noblemen of the King betrays him and shows his greed for the attainment of the throne of King Henry. Hotspur is the name of the character that betrays the King and forces a civil war to pertain in his kingdom. Furthermore, he also gathers allies in order to fight the army of the King and defeat him, but it is later known that most of his allies refuse to take part in the war . Seeing the situation of a civil war in the state King Henry calls upon his son to fight in the battle. Prince Harry comes back to the throne only to fight and win the war for his father. Hotspur is defeated by the army of King Henry with the help of his son and both the father and son get back on good terms. In this sequel Shakespeare tells about the greed one has for the throne and the inner conflicts which a kingdom can face. However in those times it was impossible to point out at the royal kingdom and the greed which people have for the throne. But this

Analyze Uzbekistans economy Term Paper Example | Topics and Well Written Essays - 1500 words

Analyze Uzbekistans economy - Term Paper Example Uzbekistan’s economy has been through its share of the initial down when it was formed. It relieved its independence in 1991, and since that time, Uzbekistan has undergone economic transformations to strive to become factor in the global economy. The collapse of the Soviet Union and the birth of Uzbekistan had left the country exposed because of the immeasurable downfall of the network of trade and suppliers. The country only had raw materials and semi processed goods available for exports, making them highly vulnerable to the world economy and thus creating a dependency on the world’s commodity prices. Uzbekistan at that time had to take drastic steps to induce polices and reforms that would influx market based aspects. However, the governance of Uzbekistan under Karimov had different set of economic ideas. He introduced policies that had the sole intention of creating control over the economy and these policies played no heed towards producing and implementing structu ral reforms. The economic liberation of the country in the beginning was very much controlled and the government was very cautious in its moves. The economic policies have somehow ensured a slow regression of privatization keeping more of government control in the state. The ineffectiveness of the economic forums brought the Uzbekistan’s economy as rendering and deterring factors for the foreign investments. The country then was too reluctant to listen to the economic advice on reforms by the World Bank, the IMF and various economic institutions. This led to abrupt increase in high levels of corruption and showcased the world about the extreme bureaucratic inefficiency to develop business initiatives. The core issue post independence was the soaring state control and authoritarian style of economic power. The following will shed more light on Uzbekistan’s post independence economic woes: ‘Privatization has been very slow and

An advertisement of children Essay Example | Topics and Well Written Essays - 1000 words

An advertisement of children - Essay Example Children’s advertisers do certainly shape children’s understanding of the world, but not outright, and not all at once, rather, they analyze what it is the children already like, and then reinforce that through their marketing. The â€Å"Lego Friends† advertisement being studied in this essay is a perfect example of this. â€Å"Lego Friends† is a new type of Lego targeted towards girls, that, unlike original Lego, is not modular – you cannot build things not intended by the designers. It is more like Barbie than like Lego, in this way. This advertisement shows an incredibly well developed appreciation of the desire of young girls to relate to older girls, and to develop into fully grown women, through implied narrative, and the characters being sold. As mentioned previously, marketers have long found it necessary to attempt to understand their audience before making an advertisement. According to Eric Schlosser, marketers targeting children have to go to perhaps even more extraordinary lengths to â€Å"learn about their tastes† (Schlosser 225). Marketers â€Å"not only conduct surveys of children in shopping malls, they also organize focus groups for kids as young as two or three †¦ they advertise children’s artwork, hire children to run focus groups †¦ host slumber parties† and engage in a whole range of other activities to understand exactly what children want. And this advertisement demonstrates this fully. appeal to children. It opens with two girls making a heart symbol together with their hands. This immediately launches into an implied narrative of togetherness that children find appealing – the â€Å"best friend forever† narrative. This simple motion indicates to the children that they will be together forever. More than this best friends forever narrative, there is a more complex narrative underlying it. There is a subtle age difference constructed between the two girls – the left

Compassion Fatigue Essay Example for Free

Compassion Fatigue Essay ― Tahereh Mafi, Shatter Me The health care industry is made up of nurses, doctors, and other medical professionals who are dedicated to the care and healing of others. The modern medical field is a very fast-paced, stressful, and demanding environment. Often, the constant stress and demands of the job can adversely affect the healthcare provider. Not surprisingly, those who go into the healthcare industry, do so because they have a sincere desire to make a difference in people’s lives and provide care for a patient’s spiritual, mental, and physical needs. However, this type of career requires energy and dedication way beyond that of other comparable careers. â€Å"Compassion fatigue† is a common side-effect. â€Å"Compassion fatigue† can be defined as, â€Å"the gradual decline of compassion over time as a result of caregivers being exposed to events that have traumatized their patients (Cherry 497).† In fact, the damage that results from this condition has been linked to more sick days, high turnover rates, and decreased productivity. If left untreated, this condition can adversely affect patient safety, so it is vital that hospitals and healthcare providers are able to accurately recognize compassion fatigue and treat it early. (Landro, L. 2012) Compassion is an important and critical gift necessary for the care of others. Compassion can be defined as, â€Å"sympathetic consciousness of others distress together with a desire to alleviate it† (Merriam-Webster 2013). No one is immune to compassion fatigue. In fact, anyone caring for another person can suffer from it. However, compassion fatigue is more prevalent in the health care industry due to the extenuating nature of the work. The reality is that healthcare providers have an exhausting array of job duties that entail lengthy shifts, selfless service, endless dedication, love, and compassion. Due to the extreme demands, medical professionals often neglect their own personal needs for the sake of others. Every single day, healthcare professionals come face to face with disease, illness, decline in health, and death. Over time, it can be incredibly traumatizing. â€Å"Compassion is a verb.† ― Thich Nhat Hanh If not prevented or left untreated, â€Å"compassion fatigue† can negatively affect a caregiver emotionally, spiritually, cognitively, physically and behaviorally. Warning signs can manifest themselves in a variety of ways. The emotional effects of compassion fatigue can include mood disturbances, increased apathy, lassitude, irritability, discontentment, hopelessness, aggressiveness, hostility, numbness, and helplessness. (Eagan, T. 2012) Other signs may include oversensitivity, restlessness, depression, anxiety, and even substance abuse. (Lombardo, B., Eyre, C., 2011) The spiritual effects of compassion fatigue may often be harder to pinpoint. Warning signs may include subtle things such as starting to question one’s purpose in life, an increasing sense of disbelief or an increasing sense of aimlessness. (Ginter, C. 2010). The caregiver may start to question their personal religious beliefs, become increasingly skeptical and even question life’s meaning. (Portnoy, D. 2011) The cognitive effects of compassion fatigue can be easier to identify. It’s easy to observe when someone is having difficulty concentrating or is unable to focus on tasks and duties that are critical to the job. The work ethic and performance of the healthcare provider may also be affected, resulting in increased absences, low morale, decreased motivation, and overall negativity in the workplace. This not only affects the healthcare provider, but also their co-workers and patients. The physical effects of compassion fatigue can include, but are not limited to headaches, chronic pain, sleep disturbances, fatigue, and self neglect (poor diet, lack of exercise, poor hygiene). (Eagan, T. 2012) Other physical effects can include gastrointestinal complaints, hypertension, (Pfifferling, J., Gilley, K. 2000) muscle tension and cardiac symptoms (chest pain, tachycardia, and palpitations. (Lombardo, B., Eyre, C., 2011) Behavioral changes can include â€Å"isolating†, withdrawing, extreme hyper-vigilance, (Portnoy, D. 2011) apathy or extreme attention to work, avoiding, faking interest, blaming, restlessness, and even inappropriate humor (Ginter, C. 2010). â€Å"I would rather make mistakes in kindness and compassion than work miracles in unkindness and hardness.† ― Mother Teresa, A Gift for God: Prayers and Meditations Although compassion fatigue can be an easy problem to identify, the specific causes of this condition are often varied and harder to pinpoint. The stressful nature of a healthcare career can certainly create â€Å"the perfect storm†. Overall, health care professionals can feel stressed about things like control over workload, lack of recognition or appreciation of doing a good job. Lifestyle changes can also cause compassion fatigue. If the person is working too much without taking time off to relax, taking on too much responsibility with no help from others, not getting enough sleep, or not having a supportive relationship in their personal life, it becomes easier for compassion fatigue to develop. People with certain personality traits (pessimistic, perfectionist, those who do not delegate, and type A, and overachievers) are particularly predisposed to experiencing compassion fatigue or burnout. The constant exposure to negative situations, stress, loss, and giving more than receiving, in addition to having a more intense personality, can increase the risk of developing compassion fatigue. (Frandsen, B. 2010) â€Å"Compassion fatigue is caused by empathy. It is the natural consequence of stress resulting from caring for and helping traumatized or suffering people† (Portnoy, D. 2011). In the medical field, nurses, doctors, and other health care providers often witness pain, suffering and death first-hand. They play numerous roles with less time, resources and support. The increased demands and stress along with the constant exposure to negative and traumatic events can build up over time and put anyone at risk for compassion fatigue. â€Å"Love and compassion are necessities, not luxuries. Without them, humanity cannot survive.† ― Dalai Lama XIV, The Art of Happiness A caregiver is not so different from a patient. Both caregiver and patient have physical, spiritual, and emotional needs that must be met. When their own needs are neglected, caregivers are unable to properly care for their patients. In short, they’re hurting themselves as well as the patients. Maintaining regular exercise, staying hydrated, staying productive, eating healthy and taking time to rest and relax are critical ways to reduce the chances of developing compassion fatigue. Although spiritual beliefs may be different from person to person, it is vital to nourish and grow in one’s faith. Those needs may be different depending on beliefs and may include going to church on a regular basis, taking the time to pray or meditate, speaking with a church leader, reading scriptures, or having time alone to reflect and think. There are many different ways a caregiver can begin to focus on their spiritual health. (StopPain.org 2013) Emotional needs are another important area that should be nurtured. Emotional needs are just as important as physical and spiritual needs. A caregiver may need time to mentally unwind, have peace and quiet, laugh and cry, and â€Å"tune in† to their personal experiences and emotions. Taking short breaks to renew emotional energy and doing things that bring you joy and happiness are ways to increase and improve emotional health. (StopPain.org 2013) By making sure the needs of the caregiver are met, the caregiver, patients, and even the company will benefit from it. There are many ways to cope with compassion fatigue. Perhaps the most important way of addressing the needs of the caregiver is to acknowledge compassion fatigue when necessary and take aggressive steps to assist caregivers in finding supportive coping strategies. Some coping strategies according to Varner, J. (2004) include: asking for assistance and support from peers or other support groups, staying positive, smiling and talking to peers, using humor to decrease anxiety and tension, giving comfort through physical contact, taking breaks with peers and not alone, using problem solving tools, generating solutions, and focusing specifically on tasks at hand. Learning how to balance work and life essentially means learning how to invest the time and energy into taking care of oneself in order to effectively take care of others. Putting together a plan of self-care (journaling, yoga, meditation, exercise, proper diet, doing things that you find pleasure in, and doing non work related activities) as well as educating yourself and others on communication skills is vital in preventing compassion fatigue. Employers can aid in combating compassion fatigue by offering on-site counseling, support groups, de-briefing sessions, and bereavement interventions (Boyle, D., 2011) that all work together to give employees the tools and skills needed for prevention. Early recognition of compassion fatigue is vital to anyone in a caring profession. Maintaining and constantly improving self-care and creating optimal wellness are crucial in order to properly care for others. .†Caregivers need to be able to deliver excellence without compromising their well-being†(Portnoy, D. 2011). Caregivers often neglect their own personal needs for the sake of others and need to realize the importance of focusing on their own needs first. By taking care of their own needs and ensuring they have a life that entails supportive relationships, health care providers will be able to successfully care for their patients long-term.

Characteristics of Change Management Models

Characteristics of Change Management Models 1.1 Evaluate the characteristics and application of a range of change management models for different organisational structures. Organisational structure is there to determine how the roles, power and responsibility are assigned, controlled and coordinated and how information flows between the different levels of management. There are many different structures and this depends on the organisations objectives and strategy. Hierarchical this structure has a longer chain of command, each on a different level one above the other, like a pyramid. The advantages of this is authority and responsibility are clear and well defined, opportunity for promotion motivates employees and employees can specialise and develop expertise in their field. On the other hand the disadvantages are communication between departments may be less effective, decision making can take longer, may be harder to adapt and change or even rivalry between departments. Functional this is one of the most common especially in larger businesses they do this by dividing the business via departments such as sale, marketing, finance, human resources etc. The advantages of this structure is that it is specialised so departments focus on one area of work, productivity as they are specialised the staff are skilled in the tasks they perform, accountability there are clear lines of management and clarity everyone understands their roles. On the other hand the disadvantages may be closed communication, co-ordination may become difficult and they may be resistant to change. Flat this occurs when there are no management levels, when all staff report to one overall manager mainly seen in small businesses. The advantages to this structure are: better communication and relationship between different roles, simple, fast decision making process, easier to change and adapt. On the other hand the disadvantages may be that employees may be less specialised and it is difficult to maintain this structure as the company grows. I would say we are between a flat and hierarchical structure because we are still relatively a small business but growing, there are fewer levels of management. We have our directors, managers and room leaders so it is a fairly direct chain of command with leaders having access to the directors very easily as we all work very closely together but you can see as we grow levels will be added. Change management theories Business environments are constantly changing and evolving such as social media and mobile capability have changed they way we do business which means there is an ever increasing need to change and therefore change management. Change is a key source of competitive advantage and change is all about survival. There are several key change management models such as Kotter J.P.(2012) invented the eight step model for leading change. Create a sense of urgency if people think the organisation is doing fine there will be little motivation for change. It is important that your employees see the need for change. This is the most important and difficult step to make sure everyone is on the same page in order to make the change happen. Bring everyone together it is essential to have a strong leader to convince employee that the change is necessary. Create a clear vision and strategy having a clear vision allows people to remember easily what your are asking them to do. Communicate your vision to others- share the visions and make sure all staff understand what we are aiming for. It is important to talk about your vision often and use it daily to make decision and solve problems. Remove obstacles- to clear obstacles and have a can do attitude this will help empower employees execute your vision and move forward. Motivate with short term wins- this will build confidence and allowing staff achieve short term goals will give them a taste of success. You want it to be achievable with little room for failure, so that they will want to get to the final stage of the change process. Build on the change- saying the above you need to be careful not reward too early and keep moving forward and building on the change. Change to become the core of the organisation- to avoid old habits creeping back in the change that came in place needs to be imbedded into the heart of the company. The real change requires a subtle motivation driven approach and is broad based rather than narrow and built on inclusion. Therefore collaboration is the base for success and to achieve that there must be a wide spread perception for change. We need to look at our own competitive situation and effective communication is key to getting the word out and achieving employee engagement. Change is only possible if everyone participates. In relation to how this Kotters change model is suitable for a change process with our organisational structure can be shown through an example of change we have currently put into action in our company. As part of a requirement by our governing body in the childcare industry we must keep a learning journal for each child, tracking and tracing the developments in their learning during their time in our nursery. For many year this was a manual hand written process, each child had a large word processed book that our members of staff needed to complete throughout the childs duration in the nursery. We then needed to keep these records for numerous years. Looking back on this now it was a lot of paperwork and you need a lot of space to store these records. Over the last two years we have introduced a change in this form of record keeping procedure and are now processing everything on a on-line program called Tapestry. This on-line learning journal is an innovative, time effective and kind to the environment form of keeping these records. We can give this change as an example of how we can use Kotters theory to bring this change to life. As stage one says the hardest job of this change was to explain the need of it to the staff. It was important to educate the staff and get them to understand the urgency for this change. The urgency being to move with the times and go paper less and digital, this was a daunting thought for them as many did not have strong IT skills and feared this process being difficult. We need to match our competitors and make sure we were part of the change that was happening in the industry. This application Tapestry is not only for inputting information about a child but it has an interactive live element to it where parents can log in and see the work we are doing and their childs achievements. This was a major reason for us wanting to introduce this change so that we can improve our communication with parents and give them a live insight to what we do with the children in our setting. After numerous meetings and discussions with our staff they understood the need for this change which really helped us move forward. By educating them and giving them so much information about the program, training them how to use it and explaining the benefits to us all they all came on board excited to get started. We created a clear vision and made sure it was communicated and brought in to our daily working lives. We set them small and achievable steps to show them they can do it and motivated them with rewards for their achievements. We recognised the staff that did a great job and told them all that by working and helping each other we can be better.ÂÂ   We offered a lot of training in groups and one on one so that no one was left behind or struggling. We empowered them by setting deadlines for information about their key children to be inputted and then checked their work and give them feedback on their achievements. This really motivated them as they were proud of what they have accomplished and felt that we really took time out of our day to say well done. Now two year into this change we are about to go live to parents and are looking forward to this being the start of a new era. Using this programme has really become a part of our daily working life and cant imagine going back to the old way. There are so many ways we can and are moving forward in our industry today but this is just one example of how we can manage change. In saying the above we can look at how Kubler-Ross (1960) change curve model can be discussed in relation to the example of us changing programs to Tapestry. Kubler- Ross Change Curve is a reliable tool to understand change and the stages associated with it, it is about us being able to help our employees adapt to change and move towards success. As we can see from the model above it is translated into the 5 stages of the grieving process. The 5 stages included in this model are denial, anger, bargaining, depression and acceptance, this also holds true when it comes to business or employment and we need to understand during the change process at what stage our employees are at. If our employees do not make personal changes or transitions during our change process we will not see the benefits of this change or move forward. It is important to support our staff through every stage of any change we implement in order for us to ensure success, this can be shown in the amount of training we invest in and support we give our staff to give them the tools they need to achieve. Â   At stage one this can be shock or denial to the fact that change needs to occur and they may need to adapt to something new. Information is key at this stage, it will take time to digest and giving them knowledge and constantly communicating will empower them to be confident in the change. Stage two once all has settled and everything becomes clear they may begin to feel fear of what lies ahead of them. It is natural to panic and believe that you can not make this change happen and question yourself and your capability. It can also make them feel anger or resentful because they may have been comfortable in what they were doing and change means learning something new. This is an important stage to manage and ensure it is controlled so that employees stick with you. Once again communication is essential. Stage three at this point employees understand the change and may start to bargain and possibly learn only what they think is necessary. This is when training is key and vital to ensure that everyone receives the best information and access to mentoring. It is important not to rush this stage and why we have taken nearly two years for our staff to trial the program before it goes live to parents. Allowing them to make mistakes and learn from them so that we are well equipped when this system is introduced. Stage four is the point at which moral and motivation can be low so when providing our training we try and make it as interactive and fun as possible so not only do they remember what is being taught but enjoy themselves in the process meaning they will do their best. Stage five is when we all really start to embrace the change and when we will really start moving forward. There are numerous other theories available for us to look at when discussing change management but for the two that I have analysed we can clearly see the difference between the two model but their relevance and importance are still the same in the example I have given regarding Tapestry. In conclusion it has shown me that when it comes to any change within the organisation we need to ensure everyone is on board, educated, supported and enthusiastic about the project in order for it to succeed. Change can not be made to happen by one person it takes the whole company to want to come together to move us forward, therefore we need to make sure we are able to manage the change/project, our staff and ourselves throughout the whole process. 1.2 Analyse stakeholder mapping techniques used for managing and evaluating change When it comes to managing projects and implementing ideas the actions you take can effect a lot of people and some of these people will have more influence over the success of our project more than others. Therefore knowing who these people areÂÂ   before you start is incredibly important. This is because you are more likely to succeed if you have the support of your key stakeholders.ÂÂ   Stakeholders are people interested in our business they can be internal i.e. employees and owners or external i.e. suppliers, customers and government. It is important to understand who our key stakeholders are, this is where you would use a stakeholders map. The actions you take when you look at the power versus interest the stakeholder has being high or low. Stakeholder Power and Interest Mapping Bryson (2004) (Sourced: Mindtools.com) From the drawing above you can see there are four types of stakeholders, those of:Â   High power/high interest these are your most important stakeholders that you should keep informed and close to your project. For us this would be our Directors and managers High power/low interest these stakeholders are to be kept satisfied, their power is high so they can influence your project but their interest is low so this is unlikely. Low power/high interest keep these people informed as this can support your project. For us this would be our employees and customers. Low power/low interest to be monitored with little effort as these stakeholders cant influence your project and are unlikely to be involved. This analytical tool will help you better understand where to focus your energy and time. It is important to spend a lot of strategic effort thinking about where your real power is held and knowing how to keep our key stakeholders engaged. In relation to keeping them engaged we need to ensure we are communicating with them using the right channels and tools of communication. The disadvantage of this tool is that unless you really know your stakeholders well you can place them incorrectly on your grid. A common mistake is by putting a stakeholder where you want them to be not where they really should be. Thats why it is important to know who they are, meet them, interview them and understand their values and beliefs, this knowledge will help place them in the correct position on the grid and will really give us a clear picture of who to focus on. In regards to managing and evaluating change such as the example I gave above of us introducing a new on-line learning journal Tapestry I would use this grid to pin point all stakeholders and approach them about my project. I would do research on their thoughts and ideas for this new system and use this information to make my decisions. Making informative decisions is the key to success and having lots of information from the relevant people will make my project and change run smoothly. The more preparation we take at this beginning stage the easier the transition will be to make a big change in our business. Stakeholder Salience model (Mitchell 1997) Unlike the power/interest grid above this model uses three parameters to categorise: power is the ability to influence the business, legitimacy is the authority and level of involvement they have on a business and urgency is the time expected to respond to their expectations. Source: Creative communication From the diagram above where these three factors meet shows you who your ultimate stakeholder is and these are the people you need to focus on. The other type of stakeholder that should have your attention is the dominant one as their power and legitimacy is high but their urgency is low. 1.3 Analyse techniques to evaluate change It is important and vital for us to evaluate the changes we make and measure their results. We need to know if we were successful or not in order to learn for future projects. Evaluating ourselves and our projects allows to better make decisions and helps reduce uncertainty, increases learning and control of what we are doing. One method of evaluating change is through Key Performance Indicators (KPI) this is when measures can be set against our objective to see if they are working. We need to gather data and information over time. By doing this it gives us a snapshot of our company and give us warnings to something that may be wrong. We need to look at what the key factors of our business for us is our customers and ensuring that people keep enquiring and joining our nursery. We can measure the number of enquires we get and then look at the success rates of those enquirers, did they register and did they join the nursery? These questions and results will give us a clear picture of what we are doing wrong and how we can do better. What can come out of this is that we need more training for the people who are giving the nursery tours, educate them in marketing and sales techniques to ensure every person that steps through our door leaves wanting to be a part of our business.ÂÂ   When we look at a KPI we need to make sure they are meaningful to us and that we are tracking something that will help us make better decisions. In relation to the example I have been giving above use moving to using Tapestry we are currently at the piloting stage where we are going live to 4 parents to trial the system and learn about the other side the customers point of view, what do they see, how useful is it, what problems do they have using it etc. We are using this trial period to educate us before we go live to the whole nursery, we are selecting a variety of parents and children to get a broad perspective of their views. This evaluation stage is key to seeing if this change was worth the effort and time. Obviously before this point we are confident that we made the right choice to move the company forward in regards to technology and moving with the times but we could be wrong and that this system will not bring that many benefits but until we listen to our customer, ask the questions we need answering we will not know, we would be assuming. 1.4 Evaluate the relationship between change management, business continuity and crisis management This is a process of preparing for something that most likely will never happen, we may find this a waste of time but it is important. Change management as we have seen is about thoughtful planning, implementation, consultation and involvement of the people affected by the change. From this we have learnt that there are many theories and models to manage change but overall its about preparation which links into business continuity. Its all about being ready for example like the Y2K crisis everyone believed the whole world would shut down in the year 2000. Business continuity is about anticipating the worst and being as ready as you can for this. Anything that interrupts normal business activity such as power outages, system failure, natural disasters etc can happen and we need to think about this and be prepared. An example of something basic we do is fire drills, invacuations, risk assessment etc. These are small examples but if we are well prepared then it can not end in disaster. Crisis is not about if it will happen to you its about how, when and why will it happen. It may seem like a single event but its not it can set off a chain reaction. It is important to identify the things that are creating conditions where crisis can happen and proactively form a divert crisis portfolio. This about preparing for a wide era of crisis and pick up early warning signals, look at key assumptions, build a damage control plan, think and act. Coming out of a crisis well can really move your business forward or not being crisis prepared can damage our company to points of no return. Examples can be what if our utilities failed such as our toilets, heating etc, we need to have maintenance companies on hand to have things repaired quickly so that we dont need to close the nursery. This happened last week when on of our toilets broke, I have a contract with a company that can help with plumbers, electricians, decorators etc so if I call they can send me anyone to repair the problem. It is important that I am prepared if something goes wrong, closing the nursery is the last measure. I have to have contacts and information of people who can help me in times of need. Another crisis issue we deal with is recruitment, we can do our best to have a bank of staff CVs but once a staff member has handed notice we dont have long to find someone to replace them. The only way to avoid this crisis is about prediction and having good communication with your staff and knowing if they are unhappy or are looking to further their career. If we have this information then we will not b e surprised if they want to leave or we can try and get them to stay with incentives like pay increase, further training, promotions etc. This simple information can really make a difference to the way we prepare for these events. Knowledge is power and allows you to be in control. I need to know how to identify risk and how to handle them. We do daily risk assessments and check our building to make sure we are catching early signs of anything going wrong to ensure it doesnt become crisis point, its about being aware and proactive. Because we are taking these proactive measures everyday to instil trust in our employees, customers and stakeholders that we know what we are doing. If something was to happen we are well prepared and trained in handling the situations. If you are not prepared for the worst it can destroy your company and you will loss your reputation.