Should Marijuana Remain Be Illegal - 927 Words

Should marijuana remain be illegal Since 2009 the government of the state California and Colorado, considered the idea of legalization of the marijuana. A high percentage of People of the United States doesn’t consider marijuana as a drug because is not strongly addictive. There’s also proves that marijuana never kill anyone and that is not so dangerous as alcohol and Tabaco. Marijuana should still remind illegal for his dangerousness. Marijuana is a magnificent pain reliever for people who suffer from anxiety, cancer, or glaucoma. Marijuana has good benefits, but honestly if the government legalize this drug, youngest people are going to be affected because they would have easy to accessibility. Cannabis (marijuana) also have side effects. Nervous system disorders, increase heart rate, causes bipolarity, and a long term effect can be lung cancer are some harms that marijuana users can get. Furthermore, marijuana is consider impair with alcohol that means that a driver under the influence of pot can b e as dangerous as a drunk driver. The violence is also a consequence of the use of marijuana. Studies shows that marijuana affect the human mind that can cause aggressive and violent behavior. People who doesn’t have the right information of the consequences of marijuana, says that this plant is not a drug because is not strongly addictive. The side effects that this drugs cause are irreversible. If the nervous system got affected, that can produceShow MoreRelatedWhy Marijuana Should Remain Illegal992 Words   |  4 PagesKeen Professor Kelley English 1020 3 May 2015 Why Marijuana Should Remain Illegal Marijuana is becoming one of the most commonly used and abused drug in the United States. â€Å"According to government surveys, about 25 million Americans have smoked marijuana in the past year, and more than 14 million do so regularly (Norml). The reasons some people smoke marijuana can be for just relaxation, just to be curious, and more reasons. Even though marijuana is bad in several ways, it is good for one reasonRead MoreShould Marijuana Remain an Illegal Substance1911 Words   |  8 PagesMARIJUANA SHOULD REMAIN AN ILLEGAL SUBSTANCE Marijuana has become a more and more acceptable drug over the past few years despite its many side effects, not only on the user, but also on society as a whole. Due to these side effects on society and the marijuana user, it would be in the best interest of everyone that marijuana remains an illegal substance. On one side of the issue you have marijuana users saying that it is their choice on whether or not they should be allowed to smoke marijuanaRead MoreShould Marijuana Be Legalized?1231 Words   |  5 Pagesshows the positive benefits of marijuana, it remains illegal under federal law. In recent years, numerous states have defied federal law and legalized marijuana for both recreational and medicinal use. Arizona has legalized marijuana for medical use, but it still remains illegal to use recreationally. This is absurd, as the evidence gathered over the last few decades strongly supports the notion that it is safer than alcohol, a widely available substance. Marijuana being listed as a Schedule I drugRead MoreLegalization Of Marijuana And The United States For Recreational Use1287 Words   |  6 Pagesregular users of marijuana, this paper will argue that marijuana should remain illegal in the United States for recreational use. Arguments for the legalization of marijuana and arguments against the legalization of the drug will be discussed throughout the paper. It will address the biological effects of the drug on the human body, the current laws in place and the effects it has on children, adolescents and adults. The National Institute on Drug Abuse, (NIH), refers to marijuana as the â€Å"dried leavesRead MoreMarijuana Laws Restrict The Growth And Use Of Marijuana1513 Words   |  7 PagesMarijuana is â€Å" the dried leaves and female flowers of the hemp plant, used in cigarette form as [a] narcotic or hallucinogen.†(â€Å"Marijuana†) In the 17th century, marijuana production was encouraged and supported by U.S. legislation. Later, â€Å"during the 19th century,[marijuana] use became a fad in France and also, to some extent, in the U.S.†(â€Å" Marijuana Timeline†). During the 1920’s and 1930’s, the drug raised fears linked with illegal immigrants and criminal activity. (â€Å"Marijuana Timeline†). ThenRead MoreLegalize Marijuana; Annotated Bibliography Essay1381 Words   |  6 PagesLegalization of Marijuana Marijuana is the most commonly used illegal substance in United States and in many other countries; this is a statement that seems to be in each article that is written about the legalization of marijuana. This is a subject that has been up for debate for quite a few years now. There are many people who support the legalization of this drug and are strongly convinced that marijuana is not a drug in which one should be punished for, but rather a drug that should not be frownedRead MoreEssay on Should Marijuana Be Legalized?1240 Words   |  5 Pagesof the world stopping people from enjoying simple pleasures, sometimes there is a need for help. Marijuana brings millions of people relief from the pain they feel on a day-to-day basis. This completely natural plant which helped so many people has puzzled the leaders of our nation for a long time. The THC in marijuana causes its users to experience a mild-huluciginic or high. The effect that marijuana has on a person has prevented the pr oduct from being legalized. Many other details about the plantRead MoreA Call for the Continued Prohibition of Marijuana and Other Drugs1239 Words   |  5 PagesA Call for the Continued Prohibition of Marijuana and Other Drugs Alcohol, if consumed in high quantities, poses serious personal and public health and safety issues. In the realm of public safety, engaging in said activity significantly impairs cognitive activity, affecting one’s ability to utilize proper judgment and operate machinery, among other things. Thus, operating machinery while under the influence of alcohol puts not only the operator, but also others in the vicinity of the operator,Read MoreEssay on Legalization of Marijuana, Cocaine, and Prescription Pills1713 Words   |  7 Pagesharmful and dangerous effects on humans. Some of these drugs include marijuana, cocaine, heroin, and prescription pills that are abused by people to whom they are not prescribed. Recent movements have called for the legalization of all of these drugs. Although it appears that legalization of all drugs on the market seems like a valid movement, in reality, all hard drugs such as cocaine and prescription pills should remain illegal because they are det rimental to society and have a tend for users toRead MoreThe Legalization Of Marijuana Should Be Legal994 Words   |  4 PagesThe legalization of marijuana has been a very hot topic across Canada since the 2015 federal elections. This is because elected Liberal leader, Justin Trudeau has suggested the legalization, regulation and taxation of Marijuana. This essay will touch upon the Marxian explanation of why marijuana could be come legal, why the use of marijuana is seen as an illegal/legal activity from a Durkheimian perspective, and lastly how people view marijuana use and how they view the use of the law to regulate

Analysis of Ronald Reagans First Inaugural Speech Essay

Kathryn Abraham Mr. Schoch English 11 Honors 9/26/2012 A New Day Dawns in this Great Nation Kathryn Abraham Ronald Reagan was an inspirational speaker who planted hope in the minds of Americans through his speeches. He echoed throughout the streets of this democracy what true revolutionary ideas were. His ideas and beliefs rang true within the hearts of our fellow country-men as proven by his landslide second term victory. One of his most famous speeches, his First Inaugural Address, was spoken when he won the race for Presidency in 1980. President Reagan wanted to inspire the American people and inform them of how he planned to run the United States of America. He was not only speaking to his fellow citizens, but†¦show more content†¦He also uses the literary device of parallelism, which means that he uses similar wording in his syntax to make a point, â€Å"I have used the words they and their in speaking of these heroes. I could say you and your because I am addressing the heroes of whom I speak.† In addition, he asks a rhetorical question, a question not meant to be answered aloud but to be pondered silently, â€Å"You and I, as individuals, can, by borrowing, live beyond our means, but for only a limited period of time. Why, then, should we think that collectively, as a nation, we are not bound by that same limitation?† Asking this rhetorical question gets the audience involved in his speech. These are both useful techniques because they both relate him to the audience and keep the audience’s attention by inquiry. These are all strategies that lead to the same outcome, to persuade the audience that he is best fit to be the leader of this nation. In conclusion, President Reagan was operative in convincing his audience that he was the right choice for who should lead the U.S. I firmly believe that Ronald Reagan was the last good President we had in office. He not only kept to his word, but also was able to inspire the American people and remind them what hope was and what it looked and felt like. Shown through this piece, it is evident that he was an eloquent communicator and an overall persuasive orator. By using pathos, rhetorical questioning,Show MoreRelatedComparative Analysis of Woodrow Wilson vs. Ronald Reagan1631 Words   |  7 PagesComparative Analysis of Woodrow Wilson vs. Ronald Reagan Two American Presidents, both very influential in their time and both having had a great impact on history are Ronald Reagan and Woodrow Wilson. Both Presidents were advocates of peace even though they would not have hesitated to enter into a war if war was needed to insure the safety of the United States and Democracy as a whole. By use of small wars and political pressures both Reagan and Wilson, with the exception of Wilsons enteringRead MoreKeynesian Economics For American Fiscal Policy2241 Words   |  9 PagesKeynesian economics for American fiscal policy. Though subtle at first, these ideas of supply-side economics gained traction quickly and reached the national stage with Ronald Reagan’s Inaugural address and promise to end the troubles of stagflation and begin the â€Å"[reawakening of] this industrial giant, to get government back within its means, and to lighten our punitive tax burden.† As the mid 1980s economy began to show, Reagan’s fiscal poli cies, formerly referred to pejoratively by members ofRead MoreBarack Obama3987 Words   |  16 PagesObama The President Of the United States Biography Barack Hussein Obama II, born August 4, 1961, a graduate of Columbia University and Harvard Law School, is the 44th and current president of the United States. For your information, he is also the first African American to hold the office. He was a community organizer in Chicago before earning his law degree. He also worked as civil-rights lawyer and teacher before pursuing a political career. He was later elected to the Illinois State Senate in

Identity and Access Management System

Question: Discuss about the Identity and Access Management System. Answer: Introduction The report covers the various aspects of Identity and Access Management that can be used to monitor the authentication and the authorization that is being enjoyed by the individuals (Osmanoglu 2013). The aim of this report is to understand the importance of IAM and the recent trends that make the technology more users friendly and the systems more secure. Further, suggestions and recommendations have been given to Healthscope, Australia for implementing the IAM technology for ensuring organizational security. Healthscope is an Australian company that operates various privately owned hospitals, medical centers, and pathology services all over the country. It has 42 hospitals and 52 health center under its umbrella and has a strong employee of 17000 at various locations. Since a security lapse in such a large organization could lead to severe distress, this report has been designed for the CISO (chief information security officer) for up-gradation of the security services. Analysis This section aims to understand the various aspects of the Identity and Access Management system and analyze them from the point of view of applicability and viability for implementation into a system. The section has been divided into two parts namely the description and the trends, which will help in realizing the importance of the IAM for the present systems. Description of IAM Identity and Access Management (IAM) is a security measure for electronic authentication and authorization of the personnel who are using the resources or managing the resources of the company. It serves as the framework for various business processes for facilitation of management of identity. The framework used for authentication and authorization includes the all the relevant electronic identity required for identity management. IAM falls under the umbrella of IT security management and monitors the individual rights for granting access to the resources at right time and reasons to avoid security complications (Ahmed Jokela). The IAM market size was estimated to be 8.92 billion USD in 2014 (Grandviewresearch.com, 2016), which has increased over time due to the increased cloud platforms that are being marketed for different applications. The increased use of IAM and the valuation can be seen in the graph (Refer to Appendix). In IAM, the administrator works as the mentor of the system and decides the course of action for each. The administrator creates groups for each department and accordingly grants access to the individual groups to particular segments or departments of the company (Bozkurt 2016). If unauthorized access is attempted by any individual, the system can be designed to capture the instance and the particular of the attempt and raise an alarm to grab the attention of the administrator of the future course of action. Importance of IAM The main aim of the IAM is to address the management requirements of an organization over the entire lifecycle of the organization. The management is done by the objectives, regulations, and policies of the organization (Chang et al. 2014). Hence the IAM need to follow certain framework for employee management which could be understood with the help of the following steps: Registration/Initiation: registration or the initiation is the initial step for registration of the individual into the organization and serves as the first step of the identity lifecycle. In this step, the identity of the individual is created in the company, and the attributes are assigned to him which enables him to enjoy the privileges (Beach 2014, p. 195). Propagation: This step involves the registration of the external user of the organization, such as the consumers, partners, etc. Maintenance and management: the system that has been installed has to be updated with time to ensure its workability and security (Naik Jenkins 2016, p. 90). Also, the profile of the employees has to be updated with the changing times, and more attributes have to be assigned. Suspension: The workforce of the organizations change, with the time. Hence the attributes and the resources that have been allotted to the people should also be suspended to prevent misuse. But the profile information should be kept for future reference. Termination: The profile that has been created over the time should have an identification information termination life cycle. The termination is decided according to the policy of an organization that decides the time after which the data is deleted. Since IAM ensure access to resources for appropriate individuals, there are various advantages associated with the IAM. They are discussed through following points: Secure system: IAM makes the system more secure because of the authentication and the authorization steps that are involved in ensuring the security. Easy identity management: the data that has been fed to the system allows constant monitoring of the movement of people around the organization thus helping in better management (Osmanoglu 2013). Better access control: Authorization for the performance of task allows the administrator to decide the roles that are being served by the people of the organization. Centralized monitoring: With all the data that are available on the system, the control of the various aspects of the people becomes easier. Secure access: With different security technique used for authentication and authorization, centralized monitoring and control, the system allows extremely secure access and raises alarm in case of discrepancies (Trumbull Stute 2016). Trends in IAM Development IAM doesnt increase the revenue of the company directly hence the incline of the organizations around the world are skeptic about implementing the system. But the absence of such critical system control and management tool does reduce the organizational capability. Hence implementation of such critical system helps in better management of people and resources which increase the productivity of the organization (Hashizume et al. 2013, p. 1). The organizations around the works are waking up to the reality and are now pushing the envelope. The recent trends that have been observed in the field are: Cyber-security: With increased use of networking and the internet devices, the cyber security has become paramount. The organization and the governments around the world are becoming more conscious towards the threat that an unsecured network possesses. Hence the companies around the world are implementing the regulations for cybersecurity for building a sufficiently secure system (Trumbull Stute 2016). The information loss or theft results in loss of reputation which in turn hampers the business. The implementation of IAM has been a step closer such system and has helped in easy identification of criminals. Cloud technology: The cloud access management has reached a mature point, and the next big thing that is on the way of the cloud is the broad provisioning capabilities. The cloud has found acceptance among the users and hence the security concern for the service provider too has become a major concern for all. For stepping up, the security IAM had already been implemented in the leading cloud service providers (Docs.aws.amazon.com, 2016). Need of IDM system for both online and offline system: Most of the companies are opting for the cloud which has increased the need for both online and offline authentication and authorization module that will ensure the workability of the employees in both the physical and the digital area, thus ensuring the safety and the security of the system (Thakur Gaikwad 2015, p. 2). Pluggable authentication module (PAM): With the advent of technologies such as a computer, automation, and cloud the centralized authentication of data has become a reality of everyday life. This centralized authentication system is termed as PAM and allows the user to access data anywhere in the world (Indu Anand 2015, p. 407). The modular architecture of the PAM allows the administrator great deals of flexibility with services like common authentication scheme, significant control over authentication and well-documented library. Agility: With the services like PAM and IDM, the ability of the system has increased manifolds and has ensured better security to the network (Wang et al. 2015,p. 61). The next obvious step that will help in the realization of further better security is IAM. Recommendations Healthscope is a large organization and its needs too are pretty diverse, with a workforce of 17000 and located at various locations the need of cloud services is paramount. Apart from its distributed network ISIA team is also responsible for several roles like the creation of secured infrastructure and management of various security issues. The system will have to have both physical and digital authentication and authorization needed for its functioning and real time communication. Hence it is highly recommended that IAM services are implemented in the system for assuring better security to the network (Hashizume et al. 2013). The IAM will help the company to help in creating a secure system with clear identity and authorization management and better access control which can be monitored from a centralized system. Conclusion In this report, the various aspects of the IAM system have been analyzed with the demands of Healthscope in mind. Primary emphasis was laid upon the feasibility and viability of the scheme. The IAM has been reviewed in detail for a better understanding, and the various advantages have been presented to gain insight regarding IAM. Further, the analysis of the IAM system was done for understanding the technicalities and recommendation were provided for implementing IAM system in the company. References Ahmed, A.S. Jokela, P., Telefonaktiebolaget lm Ericsson, 2016.Identity Management System. U.S. Patent 20,160,142,392. Beach, B., 2014. Identity and Access Management. InPro Powershell for Amazon Web Services(pp. 193-214). Apress. Bozkurt, M., 2016. The price is right?: Evaluating revenue models for software components in Identity and Access Management. Chang, D.Y., Benantar, M., Chang, J.Y.C. Venkataramappa, V., International Business Machines Corporation, 2014.Authentication and authorization methods for cloud computing security. U.S. Patent 8,769,622. Docs.aws.amazon.com. (2016). What Is IAM? - AWS Identity and Access Management. [online] Available at: https://docs.aws.amazon.com/IAM/latest/UserGuide/introduction.html [Accessed 1 Sep. 2016]. Hashizume, K., Rosado, D.G., Fernndez-Medina, E. Fernandez, E.B., 2013. An analysis of security issues for cloud computing.Journal of Internet Services and Applications,4(1), p.1. Indu, I. Anand, P.R., 2015, December. Identity and access management for cloud the web services. In2015 IEEE Recent Advances in Intelligent Computational Systems (RAICS)(pp. 406-410). IEEE. Naik, N. Jenkins, P., 2016, March. A Secure Mobile Cloud Identity: Criteria for Effective Identity and Access Management Standards. In2016 4th IEEE International Conference on Mobile Cloud Computing, Services, and Engineering (MobileCloud)(pp. 89-90). IEEE. Osmanoglu, E., 2013.Identity and Access Management: Business Performance Through Connected Intelligence. Newnes. Thakur, M.A. Gaikwad, R., 2015, January. User identity and Access Management trends in IT infrastructure-an overview. InPervasive Computing (ICPC), 2015 International Conference on(pp. 1-4). IEEE. Trumbull, D.A. Stute, M.R., Global Dataguard, Inc., 2016.Systems and methods of identity and access management. U.S. Patent 9,338,176. Wang, Y., Majumdar, S., Madi, T., Jarraya, Y., Pourzandi, M., Wang, L. Debbabi, M., 2015, November. Security Compliance Auditing of Identity and Access Management in the Cloud: Application to OpenStack. In2015 IEEE 7th International Conference on Cloud Computing Technology and Science (CloudCom)(pp. 58-65). IEEE.

Marketing Plan for Magnum in Vietnam free essay sample

Marketing can be defined as â€Å"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large† (American Marketing Association Board of Director) Base on this definition, Marketing is the set of activities and processes with the purpose that: satisfy the customers, clients, partners and society. In general, it can be said that marketing is the process that combine all company activities to satisfy the customers and, in the end, get profit from customer’s satisfaction. 2. Element in marketing process: Marketing process includes five elements: analysis situation, marketing strategy, marketing mix decision and implementation and control. Analysis situation is first step in marketing process. In this step, company has to collect information, data and figure to understand internal and external environment. Based on the result of the analysis, company can predict the trend of market and compute that whether its ability can adapt with the market or not. We will write a custom essay sample on Marketing Plan for Magnum in Vietnam or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In order to carry out this step, the company can do three analyses below: PESTEL analysis: Political, Economic, Social, Technology, Ecological and Legal are five macro-economic factors. They are very important for company to evaluate the market and decide whether it can develop strongly in this market or not. SWOT analysis: This method helps company identify its strong and weakness, also the opportunity and thread. Understand these things can make company developing more stable and limit the risk. It can use the strong to limit the thread and the opportunity to improve the Strong and remove weakness. The meaning of the SWOT analysis can be described in the idiom â€Å"He who sees through life and death will meet most success† 5C analysis: 5 C means: company, customers, competitors, collaborators and Climate. In these things, â€Å"company† helps the firms understand the internal environment, and 4 other help it understand the external environment. All of three analysis methods will help company understand the situation to create the suitable strategy in marketing plan to get achievement. The second step in marketing process is marketing strategy. Of course, after finish situation analysis, company has to make strategy decision in marketing base on the analysis result. In this step, company has to identify the requirement of market and choose the suitable strategy to run business. It has to do the segmentation, the target market selection, the positioning the product and the proposition to the target market. In next step, the firm has to design tactical plan to achieve the purpose. It will make decision for the marketing mix. It includes: 4 P: Price – Place of distribution – Production – Promotion. When these things are completed, company will go to the final step: implement and controlling. Because the demand of market can change quickly, company has to monitor all the changes of market to have the change in marketing mix to adapt with the market and create the competitive advantage with competitor. Marketing process II. Marketing orientation: 1. Definition: Marketing orientation is a company philosophy aim to meet the needs and wants of customers. There are five type of marketing orientation: * Product orientation * Production orientation * Market Orientation * Sales Orientation * Social Orientation a. Product orientation: Product orientation is one of the marketing concepts, which focus on the product innovation to satisfy demand of customers. b. Production orientation: This kind of orientation focuses to the quantity of product. It existed in 1950s – the development period of industry in Europe and American. At this period, the firms make massive products to decrease the cost and product with huge quantity. The firms do not care about whether its product can meet the needs or not. This philosophy is popular in that period because it is the time which has many inventions and people have huge demand for something new and strange. The clear example for this philosophy is Ford. It produced many car in that time with just only color – black and it has many successes with this orientation. Today, this philosophy is no longer popular, but still exist in some industry that produce common product such as toothpick, CDs or DVD. c. Sales Orientation: The next orientation is sales orientation. This philosophy is applied when the company uses aggressive sales. They believe that they will make more sales and more profit when they use aggressive sales method. With these kinds of company, they will focus on promotion product and train the aggressive sales force, which helps them carry out the sale method. The good example for this philosophy should be insurance company. The disadvantage of this philosophy, same as production orientation, is that it does not focus to the customer’s requirement. It just tries to sales product as much as possible. d. Societal orientation: Societal orientation is the marketing concept that provides the long-term benefit for customers and shows its responsibility with social. The products of these companies have same features such as good for health, no harm environment and creating the long-term benefit for customers. They advertise the product through the charity activities. e. Market orientation: The last philosophy, also the main philosophy that is applied to Kinh Do Corporation, is market orientation. This orientation focuses on the customer’s needs and wants. The company produces product, which can satisfy the customer and use the customer’s satisfaction to create the profit. The benefit and cost of market orientation of Kinh Do Corporation will be discussed more in next part. 2. Evaluation cost and benefit of Market orientation in Kinh Do Corporation: As the assignment mentioned above, Market Orientation focuses on the customer’s needs and wants and the company will get profit base on the customer’s satisfaction. The relationship between customer’s satisfaction and company’s profit is shown in the chart below: As the chart shows, when the firm applies the marketing orientation, it will identify the demand of customers. After that, the firm will use the data from marketing department, and connect all the activities of company to carry out the plan, which has the purpose that satisfies the customer. When the customers are satisfied, they will create many benefits for the company, not only money, but also helps company advertise free with the word of mouth method. Kinh Do Corporation applies the marketing orientation, so it also gets the benefit from customers’ satisfaction. a. Benefits from Market orientation: The first benefit for Kinh Do when applying Market Orientation is: advertising free because of the word of mouth. With the suitable marketing plan, Kinh Do can satisfy the customers and improve the relationship between customers and company. With focus on the demand of customers, Kinh Do can improve the level of customer, from customer satisfaction to customer retention and customer loyalty. After getting success to satisfy customers, customers will loyal with Kinh Do’s product and will buy it again. Besides, they will recommend to other people about Kinh Do’s product and so, Kinh Do will have more and more customers. That is the benefit when Kinh Do wants to launch Magnum ice cream. With the huge amount of loyalty customers and retening customers, Kinh Do can easily introduce new product to the market because the loyalty customers and retention customers willing welcoming and buying any product of Kinh Do, as long as it still satisfies their demand. The second benefit is that decreasing the price sensitive. This is very important when Kinh Do wants to sell magnum in Vietnam, because Magnum ice cream is premium product, so it has higher price compare with the domestic ice cream. However, with customer loyalty and customer retention, they will not care about the price of product. If it is suitable with their payment ability, they will buy and support for this product. Last but not least, Kinh Do also can receive the long-term profit from market philosophy. When Kinh Do can satisfy the customers and keep their loyalty, Kinh Do will gain a huge market share and so, create the stable consumption network for its product. After getting profit from customers satisfaction, Kinh Do can also use the profit to invest for new technology or new plan to expand the business and create the competitive advantage with its competitors. Launching Magnum ice cream is one of the important strategies of Kinh Do to get the market share in premium ice cream market. Finally, we can see the different between Kinh Do and Vinamilk- the two biggest food, drink and beverage companies in Vietnam. Vinamilk applies the societal orientation. It advertises its product through some charity programs such as dairy budget for children in Vietnam. The market share of Ki Do – the ice cream brand name of Kinh do- is about 45,8%, equal double the market share of Vinamilk (about 20,8%). It can be seen that market orientation creates more benefit and stronger competitive advantage than other orientation. Marketing Plan for Magnum in Vietnam free essay sample Marketing can be defined as â€Å"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large† (American Marketing Association Board of Director) Base on this definition, Marketing is the set of activities and processes with the purpose that: satisfy the customers, clients, partners and society. In general, it can be said that marketing is the process that combine all company activities to satisfy the customers and, in the end, get profit from customer’s satisfaction. 2. Element in marketing process: Marketing process includes five elements: analysis situation, marketing strategy, marketing mix decision and implementation and control. Analysis situation is first step in marketing process. In this step, company has to collect information, data and figure to understand internal and external environment. Based on the result of the analysis, company can predict the trend of market and compute that whether its ability can adapt with the market or not. We will write a custom essay sample on Marketing Plan for Magnum in Vietnam or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In order to carry out this step, the company can do three analyses below: PESTEL analysis: Political, Economic, Social, Technology, Ecological and Legal are five macro-economic factors. They are very important for company to evaluate the market and decide whether it can develop strongly in this market or not. SWOT analysis: This method helps company identify its strong and weakness, also the opportunity and thread. Understand these things can make company developing more stable and limit the risk. It can use the strong to limit the thread and the opportunity to improve the Strong and remove weakness. The meaning of the SWOT analysis can be described in the idiom â€Å"He who sees through life and death will meet most success† 5C analysis: 5 C means: company, customers, competitors, collaborators and Climate. In these things, â€Å"company† helps the firms understand the internal environment, and 4 other help it understand the external environment. All of three analysis methods will help company understand the situation to create the suitable strategy in marketing plan to get achievement. The second step in marketing process is marketing strategy. Of course, after finish situation analysis, company has to make strategy decision in marketing base on the analysis result. In this step, company has to identify the requirement of market and choose the suitable strategy to run business. It has to do the segmentation, the target market selection, the positioning the product and the proposition to the target market. In next step, the firm has to design tactical plan to achieve the purpose. It will make decision for the marketing mix. It includes: 4 P: Price – Place of distribution – Production – Promotion. When these things are completed, company will go to the final step: implement and controlling. Because the demand of market can change quickly, company has to monitor all the changes of market to have the change in marketing mix to adapt with the market and create the competitive advantage with competitor. Marketing process II. Marketing orientation: 1. Definition: Marketing orientation is a company philosophy aim to meet the needs and wants of customers. There are five type of marketing orientation: * Product orientation * Production orientation * Market Orientation * Sales Orientation * Social Orientation a. Product orientation: Product orientation is one of the marketing concepts, which focus on the product innovation to satisfy demand of customers. b. Production orientation: This kind of orientation focuses to the quantity of product. It existed in 1950s – the development period of industry in Europe and American. At this period, the firms make massive products to decrease the cost and product with huge quantity. The firms do not care about whether its product can meet the needs or not. This philosophy is popular in that period because it is the time which has many inventions and people have huge demand for something new and strange. The clear example for this philosophy is Ford. It produced many car in that time with just only color – black and it has many successes with this orientation. Today, this philosophy is no longer popular, but still exist in some industry that produce common product such as toothpick, CDs or DVD. c. Sales Orientation: The next orientation is sales orientation. This philosophy is applied when the company uses aggressive sales. They believe that they will make more sales and more profit when they use aggressive sales method. With these kinds of company, they will focus on promotion product and train the aggressive sales force, which helps them carry out the sale method. The good example for this philosophy should be insurance company. The disadvantage of this philosophy, same as production orientation, is that it does not focus to the customer’s requirement. It just tries to sales product as much as possible. d. Societal orientation: Societal orientation is the marketing concept that provides the long-term benefit for customers and shows its responsibility with social. The products of these companies have same features such as good for health, no harm environment and creating the long-term benefit for customers. They advertise the product through the charity activities. e. Market orientation: The last philosophy, also the main philosophy that is applied to Kinh Do Corporation, is market orientation. This orientation focuses on the customer’s needs and wants. The company produces product, which can satisfy the customer and use the customer’s satisfaction to create the profit. The benefit and cost of market orientation of Kinh Do Corporation will be discussed more in next part. 2. Evaluation cost and benefit of Market orientation in Kinh Do Corporation: As the assignment mentioned above, Market Orientation focuses on the customer’s needs and wants and the company will get profit base on the customer’s satisfaction. The relationship between customer’s satisfaction and company’s profit is shown in the chart below: As the chart shows, when the firm applies the marketing orientation, it will identify the demand of customers. After that, the firm will use the data from marketing department, and connect all the activities of company to carry out the plan, which has the purpose that satisfies the customer. When the customers are satisfied, they will create many benefits for the company, not only money, but also helps company advertise free with the word of mouth method. Kinh Do Corporation applies the marketing orientation, so it also gets the benefit from customers’ satisfaction. a. Benefits from Market orientation: The first benefit for Kinh Do when applying Market Orientation is: advertising free because of the word of mouth. With the suitable marketing plan, Kinh Do can satisfy the customers and improve the relationship between customers and company. With focus on the demand of customers, Kinh Do can improve the level of customer, from customer satisfaction to customer retention and customer loyalty. After getting success to satisfy customers, customers will loyal with Kinh Do’s product and will buy it again. Besides, they will recommend to other people about Kinh Do’s product and so, Kinh Do will have more and more customers. That is the benefit when Kinh Do wants to launch Magnum ice cream. With the huge amount of loyalty customers and retening customers, Kinh Do can easily introduce new product to the market because the loyalty customers and retention customers willing welcoming and buying any product of Kinh Do, as long as it still satisfies their demand. The second benefit is that decreasing the price sensitive. This is very important when Kinh Do wants to sell magnum in Vietnam, because Magnum ice cream is premium product, so it has higher price compare with the domestic ice cream. However, with customer loyalty and customer retention, they will not care about the price of product. If it is suitable with their payment ability, they will buy and support for this product. Last but not least, Kinh Do also can receive the long-term profit from market philosophy. When Kinh Do can satisfy the customers and keep their loyalty, Kinh Do will gain a huge market share and so, create the stable consumption network for its product. After getting profit from customers satisfaction, Kinh Do can also use the profit to invest for new technology or new plan to expand the business and create the competitive advantage with its competitors. Launching Magnum ice cream is one of the important strategies of Kinh Do to get the market share in premium ice cream market. Finally, we can see the different between Kinh Do and Vinamilk- the two biggest food, drink and beverage companies in Vietnam. Vinamilk applies the societal orientation. It advertises its product through some charity programs such as dairy budget for children in Vietnam. The market share of Ki Do – the ice cream brand name of Kinh do- is about 45,8%, equal double the market share of Vinamilk (about 20,8%). It can be seen that market orientation creates more benefit and stronger competitive advantage than other orientation. III. Effect of buyer behavior IV. Positioning: