Global Strategy - Thai Airways International

1. demonstration\nThai Airways Inter bailiwick (abbreviation THAI) is the internationalistic and national carrier of Thailand. It has regional, house servant and intercontinental flights from its headquarters in Bangkok to different major(ip) destinations within Thailand and around the world. Actually, it was set up in 1960 as a joint venture phoner between SAS (Scandinavian Airlines Systems) and TAC (Thai Airways Company), Thailands domestic carrier. after(prenominal) it had capital participation league with the SAS for 17 years, Thai government activity decided to buy e meld SAS holding. Thai Airways International was sense datum Alliances member in 1997 and merge with a domestic airway TAC in 1998. Besides, Thailand was libe appreciated from former(a) nations domination, then changed the name of the hoidenish from Siam to Thailand (Thai stands for freedom and Thailand means pour down of the freedom ) in 1238 because the companys name means the national airline of T hailands Kingdom in either Thai or English (Frynas and Mellahi 2011). The purpose of this idea is to analyze Thai Airways International, including outdoor(a) and internal environments, business strategy, monetary performance, strategic options and recommendations for change.\n\n2. External milieu Analysis\n2.1. PESTEL Analysis\n2.1.1. governmental \nPolitical factors are how and to what percentage point does THAI airways intervenes in the economy. Specifically, policy-making factors take on areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and governmental constancy by THAI airways lately THAI airways stated that the growth economy will supercharge travel and passengers if Thailand has no political problems.\n\n2.1.2. Economic \nEconomic factors include economic growth, interest rates, stand in rates and the inflation rate of THAI airways. These factors have major impacts on how businesses operate and micturate decisions. For examp le, interest rates ask THAIs cost of capital and thence to what ex... If you want to get a full essay, order it on our website:

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