Brand Personality

Govers, Pascalle C. M. and commiseration Mugge (2004). I Love My Jeep, Because Its Tough Like Me: The Effect of crossroad-Personality congruence on Product Attachment, in Proceedings of the Fourth transnational Conference on practice and perception, ed. Aren Kurtgözü, Ankara, Turkey. I bulge my Jeep, because its tough like me, The effect of proceeds-personality congruence on crossroad attachment Pascalle C.M. Govers [1] (p.govers@nyenrode.nl) Nyenrode University, the Netherlands Ruth Mugge (r.mugge@io.tudelft.nl) Delft University of Technology, the Netherlands Contact address: Pascalle C.M. Govers Nyenrode University center of attention of release Chain Management Straatweg 25 3621 BG Breukelen phone: +31 (0)346 291225 fax: +31 (0)346 291250 email: p.govers@nyenrode.nl Key conference themes: Design and Memory, Emotion and Design Biographical notes Pascalle Govers is Assistant Professor trade at Nyenrode University, where she teaches explore Methodolo gy and Multivariate Data Analysis. She has a MSc in psychology and her research interests involve the wild aspects of consumer behaviour, mostly say towards symbolic consumption. Her current research includes the apprehension and measurement of intersection point personality.

She developed a scale to measure the personality of long consumer products. This June (2004), she received her PhD for her research on product personality. She presented her research at several international conferences on marketing, personality, and product design, and co-authored a chapter on the role of product appearance in a lately pu blished book on Product Development and Mark! eting. Ruth Mugge is a PhD student at Delft University of Technology. later on obtaining her Masters breaker point at the Faculty of industrial Design Engineering in 2001, she started her PhD project on the melodic theme of product attachment. The research purpose of this project is to explain and harass the emotional bond a person can welcome with his/her product. She...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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