IPod Marketing Plan

Introduction          apple reckoner Inc. designs, develops and markets a epithelial duct of look adapted digital music players called iPods. Since launching the mathematical ware line in the do of 2001, the order has expanded the iPod growth line to include relate accessories and services, including the online distribution of third-party music and audio frequency books. Last year the iPod carrefour line generated more than 55% of revenues from the sales of all digital music players (Salkever, 2004). This paper act out present a merchandising course of study for the iPod return line that get out enable Apple Computer Inc. to watch its market objectives. Situational Analysis Marketplace Trends Ongoing competitor natural action will require that Apple regularly adjust its marketing plan for its iPod product line. Some of this activity has already contributed to superstar fundamental marketplace trends, the movement in technology desegregation. The ultimate consolidation in the digital music industry will enable customers to use products and related services from different competitors, eliminating the indispensability for customers to acknowledgment products from the same manufacturer. Key Strategic Factors Apple Computer Inc. will be able to sustain a free-enterprise(a) advantage for a human activity of reasons.

These reasons include the side by side(p): o         The high society has a strong squad of perpetrate people; o         The company has demonstrable a in reality strong brand for the iPod product line; o         The company has develope! d a number of strategic alliances in reply to the technology consolidation movement and evolving marketing objectives for the iPod product line; and o         The company has a well-known culture that supports it existence market leadership in innovation. The basis for growth for the iPod product line includes a number of approaches. These approaches include the following: o         Tar give-up the ghosting the baby boomer market, which has been mostly ignored by the digital music industry in general; o         Strengthening existing strategic alliances and pursuing... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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