Marketing

Joy Navarro October 19, 2009 AIU Online Marketing is a viable part when probe to dismay consumers to purchase products in today’ssociety. There nuclear number 18 four characteristics that can affect the warp the consumers in their choices. These admit culture, societal, personal, and psychological characteristics. The culture aspect is thrust of culture, subculture, and social class. The prefatorial cause of consumer’s interestsis considered its culture. Different countries have their own cultural influences when it comes to what they buy. For practice someone from Japan is more than apt to buy products that fit into their way of living sooner of purchasing what an American would. The merchandising department departments have to be awargon of both cultural changes that may occur to identify unsanded interests for veritable products. The subculture consists of several people that that the same value establish on similar life experiences. Some subcultures include racial groups, polar nationalities, religions, and etc. Social classes be nearly eternal divisions in society that have the same views concerning values, interests and behaviors. These classes are contumacious upon assorted living classes such as lower and top(prenominal) classes. It besides depends on their income, occupation, and education.

Marketers use these classes to see what consumers have a lean to buy (Armstrong and Kotler, 2006). As with the social class depict in culture, the social characteristic stays the same. Marketers use the social aspects because of the silence of pur chases to ones social influences. For exampl! e, when in a group standardized setting, the members are more in all likelihood stick to the products that others use. This will repay the marketing department information on what is most likely exhalation to be purchased (Armstrong and Kotler, 2006). Personal characteristics also play a social occasion in what to buy. Age, personality, and economic situation are a some factors that can influence purchases. Take for example a...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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