Cowgirl Chocolates Case Study

Chris Olang BUAD 6300 Case 6-16 Cowgirl Chocolates 10/6/2010 Before spending an otiose $3,000 on an advertising campaign in the March/April magnetized variation of Chile Pepper Magazine, Marilyn Lysohir is considering what she inescapably to do in commit to achieve her goal of becoming a remunerative company. She needs to analyze consumer perceptions and pricing strategies. She also needs to see and recognize access to effective distribution channels and effectively work forbidden the company web site. Since the inception of a fat coffee recipe, Marilyn Lysohir has been trying to grow a profitable argument but, any year she has loaned the company money to keep it running. Cowgirl chocolates allow for to both(prenominal) Chocolate l overs and spicy fodder lovers with the final produce organism packaged in custom tins, bags, buckets and boxes. Despite having confront kind packaging designs and a high quality chocolate, many an(prenominal) consumers and retailers argon reluctant to purchase or retail the product. twain consumers and possible retailers have mentioned that the chocolates are too spicy. To help scatter her commercialize place base, Marilyn has created a non-spicy chocolate called mild-mannered. It is believed that only 10-15 share of American consumers before long eat sweltry food.

In addition, the average consumer of spicy hot foods is male, yet in production line Marilyns hindquarters market is female. This trend indicates that although the current prat market is high-energy and risk-taking this tar involve will not necessarily identify w ith a cowgirl boorish theme or be completel! y satisfied with skilful the effects and tastes of hot spice up spices. Another area that requires abbreviation is pricing. Although none of Cowgirl Chocolates competitors carry a full- get of exclusively hot spiced chocolates, Marilyn indicated that she prices her line of bars equal to Seattle Chocolates bars. She further expressed concern over the fact that the tins stood out in price at rarity spicy food shops. Another area of concern is the mogul to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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